decision making

How We Decide

Book Review: How We Decide by Jonah Lehrer

Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We Decide helps readers understand and even apply current research in the process of human decision-making.

Continue Reading

Order Effect Affects Orders

The last time you bought a product online, you probably went through a logical analysis of alternative products, prices, features, and so on. And perhaps you really did. Research shows, however, that we are actually far from rational when we buy stuff online - a fact that no doubt that comes as little suprise to Neuromarketing readers. In fact, the order of presentation can be a huge factor in our final decision.

Continue Reading

Paralysis of Analysis: Overthinking and Bad Decisions

Choking isn’t just for golfers and free-throw shooters. A particular kind of “choking,” thinking about the process of doing something instead of just doing it, can affect us all even when performing such mundane tasks as choosing a good-tasting fruit jam.

Continue Reading

Are We in Control of Our Own Decisions?

Continue Reading

Brain Decides, Then Tells You Later

by: Roger Dooley

Understanding how events occur in the brain - how we come to an “aha!” insight, how we make a decision, and so on - fascinates neuroscientists. And anyone interested in neuromarketing can’t help but wonder how we decide between two products, or whether to buy a product at all. And, since we like to believe we are thinking beings, just how rational are those decisions?

Continue Reading

Just Say No

by: Jonathan Salem Baskin

If there's a single lesson we brand marketers can learn from the world of politics, it might be that people make choices less because they like something, and more so because they dislike something else.

Continue Reading

Marketers Are Partly to Blame for Commodization by Providing too Many Choices. Marketers Need to See 'Less Is More'

by: Idris Mootee

Choices are a two-way sword. Common sense tells the more choices the better and as consumers we welcome more choices. We are all overrun by brand names, product choices, delivery choices, pricing options and payment options. These explosions of choices together with rising mistrust of corporations together; a bland corporatization of the world, and people just don't know what to believe anymore. More choice can mean less consumption. Companies need to rethink their portfolios.

Continue Reading

Banking Mess: Blame Our Brains

by: Roger Dooley

As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong. One group that one wouldn’t expect to have explanations are neuroscientists. As it turns out, neuroscience researchers actually can shed some light on why things went so wrong.

Continue Reading

Are You Making Decisions Easier for Your Customers?

by: George Silverman

Either you’re supporting the customer’s decision making, or you’re creating clutter and obstructing it.

Prospects make dozens of little decisions as they move through the decision process:

Continue Reading

Cumulative Advantage Versus the Wisdom of Crowds

by: David Jennings

There's an interesting article in Sunday's New York Times about how we arrive at collective judgements of cultural products.

Continue Reading
Subscribe to RSS - decision making