data

The Problem With Data Journalism

Journalism has been thoroughly disrupted over the past decade. News organizations, especially newspapers, have come under heavy financial pressure, news bureaus have been closed or consolidated and journalists have had to rethink their profession.

Continue Reading

Are You Using Data To Analyze the Past or To Create a New Future?

In Nate Silver’s Five Thirty Eight manifesto, he argues that the plural of anecdote is data. It is through compiling and analyzing observations that we transform ordinary experiences into scientific conclusions.

Continue Reading

CEM Toolbox: Making Sense of Your Data

How do we take all the data we have and make some sense of it?

Continuing my CEM Toolbox series, today I'm sharing some tools to inventory and to bring your disparate data and data sources together in one place, to facilitate achieving that single view of the customer.

Continue Reading

Mass Personalization Is Coming. Are We Ready For It?

The modern world can be a dehumanizing place. Long gone is the sweet little old lady at the drugstore counter, replaced by big box retailers, brand logos and barcodes. We’re more often“handled” than serviced, calculated, rather than cared for.

Continue Reading

The Shelf-Life of Marketing Data

The MIT Sloan Management Review recently asked Does Data Have a Shelf Life? According to the article:

Continue Reading

Looking at the Future of Customer Service

The best part of my job is that I get to talk to people; lots and lots of people. I talk to so many people about the same subjects (in this case Customer Service) that I start to see patterns and trends emerge (I was told when I first started working at Gartner that two data points make a pattern and three make a trend – I’d like to think that it takes more than that, but you get the overall idea of how it works).

Continue Reading

Six Social-Digital Trends for 2013

Originally published in Harvard Business Review.

It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In previous years, I've looked at trends under the "social media" lens because that has been the major disruptive force, creating both opportunities and threats. This year, I'm using the umbrella term "social-digital" to broaden the focus. First, a quick re-cap from last year:

Continue Reading

How To Lose Credibility When Using Data

I have been saying for a while that data is the next big thing.

No, not data by itself (which we have been talking about forever) or even “Big Data” (which is thankfully past the prime of hype and beginning to decline and going back to its maiden name: Data). We are talking about how we use data, what we do with it, and how it leads us to better decisions.

Continue Reading

Visualising Facebook: Your Social Data and Personal Infographics

The more we contribute, communicate share and talk online the more we leave a trail of personal data in our tracks. This may be data about what we say to whom on Twitter, when we are most active or the photos we take. Or it may be data that we have captured from a specific activity – data on every run I have done in the last two years is stored by Runkeeper, for example.

Continue Reading

B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]

by: Jason Miller

It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

Continue Reading
Subscribe to RSS - data