3 Things You Should Know About Relevance

Brands need to be “relevant” these days, though there’s never been a time when communications succeeded any other way.

But, like ideas about authenticity and engagement, it has many marketers running around as if they’ve discovered some magic elixir that requires the invention of new ideas, platforms, and measurement.

Er, no.

Merriam-Webster defines relevance (noun) as a relation to the matter at hand, and something that is practical and especially socially applicable.

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