What does it take to build a connection between you and your customer? Forget the talk, look at what businesses are actually doing. What are they doing? On what are the folks spending money and effort?
Are they not investing big sums of money on technology? The answer, as lived, is that the way to build connection with your customers is through technology: marketing platforms, salesforce automation systems, customer service systems, CRM systems, e-commerce engines, web content management systems, knowledge bases, chat functionality, CTI, mobile apps…..