customer experiences

From mainstream to mystream

by: Lynette Webb 

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PREDICTION by next xmas participating in virtual worlds will be just another entertainment pasttime

by: Lynette Webb (with Dan Calladine)

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Web Ink Now: Interruption Marketing Hall of Shame

by: David Polinchock

David Meerman Scott has started an Interruption Marketing Hall of Shame over at Web Ink Now and I thought that I would include his number 4 here. Valuable lesson here -- he's willing to boycott a mall he likes to visit because they chose to interrupt him, rather then engage him.

So look at his other nominees and be sure to add your own thoughts!

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most people over 30 have trouble grasping why would want digital version of yourself

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ROI of Second Life

By: Ilya Vedrashko

Posted a few thoughts about the value of participating in Second Life and similar worlds over at HHCC blog along with some slides from recent presentations. Two sidenotes: 1) Huge thanks to FutureLab and MITX for having me speak; 2) Slideshare rocks.

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Interactivity May Cause False Memories

By: Ilya Vedrashko

"Although object-interactivity will likely improve memory of associations compared to static pictures and text, it may lead to the creation of vivid internally-generated recollections that pose as real memories. Consequently, compared to information conveyed via static pictures and text, object-interactivity may cause people to falsely recognize more non-presented features."

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Experience Manifesto: Charmin Bathrooms in Times Square

by: David Polinchock

Erik Hauser over at the Experiential Marketing Forum posted these facts from Ryan over at the Gigunda Group about the Charmin Experience in Times Square.

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Value Proposition Design Template

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Service Design h2h

by: Sebastian Campion

Most of today's services - from public to the private sector - are designed to exclude human-to-human (h2h) interaction in order to make things more efficient and keep costs down to a minimum.

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One of the consequences of this ongoing self-service trend is that the human interface has become a luxury feature.

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Must Watch Video: Shopping 2016

by: Alain Thys

We've been a bit quiet over the past few days because of a busy week at the Marketing 3 conference in the Netherlands, yet to make up, we wanted to bring you a few early Christmas presents in the form of key videos from the conference.

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