customer experiences

Got Smell? Ads Target Customer Noses

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MySpace + SecondLife / Ponies!1 = BarbieGirls

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Brand Traffic in Second Life

by: Alain Thys (via Business & Games)

Not so long ago, Ilya featured an awareness study on brands in Second Life. But as the last time I checked Second Life was still supposed to be about conversations and communities, the real proof for brands lies in "how long do people actually hang out in your wonderful virtual building".  

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“Value”, “Value”, “Value”– the Most Vague and Over-Used Word in Marketing

By: Chris Lawer

Everyday, marketers, product developers, managers, all business-people in fact talk about “value”. In fact, I reckon it is probably the most popular – yet at the same time, most misunderstood - word used in everyday business conversation.

(Quick “non-empirical test” using Google: Value – 776 million hits, Customer – 583 million hits, “A Definition of Value” – 606 hits!)

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Engaging Green Consumers through Consumer Generated Content

by: David Wigder

Part I of an Interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota...

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Polaroid and Word of Mouth

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Lexus - Less Pain, More Gain

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Boomers, the Web and the Travel Industry

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Product Quality and Brand Image Is Determined by Google

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US Airways Magazine - Straight Talk

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