customer experiences

Are You a 'One-Night Brand'?

by: Alain Thys

Imagine the following situation. A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being a loyal, caring, trustworthy and relationship-oriented guy, he convinces her to spend the night. The next day he is gone and when she calls it is clear he doesn't want to speak to her....

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Some Predictions for 2007, Part I

by: David Polinchock

Since everyone is getting into predictions for 2007, I thought that I would make sure that we threw some down as well! Here’s the beginning of my predictions for 2007:

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Portal Strategy - Part II: Targeting Green Consumers on Yahoo!

by: David Wigder

For online advertisers, Yahoo Auto’s Green Center provides a rich opportunity for targeting consumers receptive to a green message.

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Portal Strategy - Part I: Engaging Green Consumers on Yahoo!

by: David Wigder

Yahoo Auto’s Green Center is a powerful auto buying portal focused on hybrid and other eco-friendly vehicles.  Its web pages are packed with engaging content, tools and community features that help users evaluate, compare and find the green car that is right for them.   

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Experiences not things

by: Dick Stroud

More than one-quarter of all people giving gifts this year will make one of them an experience rather than a physical object. This is up from 20% last year (according to a US research outfit called Unity Marketing).

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The Future of CRM

by: David Polinchock

I think that I wrote this back in 2001 and it still seems to have real relevance today. In this changing world of media and new ways to engage our audience, brands frequently forget about the staff and the incredible power they have in creating the right guest experience!

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From mainstream to mystream

by: Lynette Webb 

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PREDICTION by next xmas participating in virtual worlds will be just another entertainment pasttime

by: Lynette Webb (with Dan Calladine)

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Web Ink Now: Interruption Marketing Hall of Shame

by: David Polinchock

David Meerman Scott has started an Interruption Marketing Hall of Shame over at Web Ink Now and I thought that I would include his number 4 here. Valuable lesson here -- he's willing to boycott a mall he likes to visit because they chose to interrupt him, rather then engage him.

So look at his other nominees and be sure to add your own thoughts!

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most people over 30 have trouble grasping why would want digital version of yourself

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