customer experiences

The Cinema World Wakes Up To the 50-plus

by: Dick Stroud 

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Power Consumer Vs. The Eyeglass Industry

By: David Armano

If you are into customer experiences and how we consumers are changing our behavior as a result of the digital experience renaissance, you should check out this post over at 3mew

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Fortune on Personal Fabricators

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WDW Electric Light Parade

By: David Polinchock

Many years ago, my first job out of college was working on Main Street at Walt Disney World in Orlando. For the first summer, I worked in one of the retail shops on Main Street and learned a whole lot about creating a great guest experience. Later, I became what they called a cross U, meaning that I worked a half-shift in the merchandising group and then I got to head off to the entertainment division and perform for the rest of my shift.

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P&G Creates Virtual Reality Research Room

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12 Consumer Values for Your Wall

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Thought of the Day

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“Margaret” Goes to Forrester

by: David Armano

Well, today I got to attend the Forrester “Humanizing The Digital Experience” event.  Actually, Margaret—one of my colleagues couldn't make it today, so I went in her place.  That’s right, I was the guy with the dark hair, rectangle specs and “Margaret” on my name tag.  Yeah, I got a few looks.  Well, only in the morning—the kind folks at Forrester reprinted a nametag for me.

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The Harley Creed

by: David Armano

...And folks wonder why Harley-Davidson is arguably one of the most successful brands ever.

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Drive Thru Marketing

by: David Armano

Remember the Dotcom burst?  I do.  I specifically remember things like clients asking for content management system enabled Websites when they didn’t need one. Or better yet—choosing the wrong system.

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