customer experiences

The Power Point That Made Me Cry (Because I Was Happy)

by: Karl Long

Your mileage may vary but some of the themes in this slideshow “happiness as your business model” resonate so deeply with me it literally brought tears to my eyes.

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The T5 Fiasco: Some Free Advice on Customer Engagement for BA

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'Search is Brand' as a Blogging Case Study

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What Is It about John Lewis and Nationwide?

by: Mark Rogers

Department store John Lewis have announced that whilst their rivals may be suffering, they are growing market share. The Nationwide building society has seen a surge of deposits recently, partly the effect of the Northern Rock collapse.

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TV Ads 'a Waste of Money' for the Back-in-Black Gap - Advertising Age - News

by: David Polinchock

I started to write about this article to focus on this the headline of this article TV Ads 'a Waste of Money' for the Back-in-Black Gap, 40% Jump in Profits Indicates Merchandising Initiatives Are Paying Off -- when I got to the bottom of the article where they had this to say:

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High vs. Low Design

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How Much Would You Pay for Free?

by: Ilya Vedrashko

How much would you pay to use Twitter? How about Facebook? Gmail? Would answering a simple "How much would you pay for it?" question help us to understand how the valuable is perceived differently from the disposable?

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The One Video All Marketers Should Watch

by: David Armano

The video below is a presentation given by a couple of staffers from the small experience design consultancy Adaptive Path to employees at Google. It's a compilation of thoughts that has been synthesized into a book titled "Subject To Change".

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Converting the Converted, and Other Tricks of the Light -- Adrants

by: David Polinchock

Love this story from Brian Collins to describe what a brand is and how it should act. He always has great examples! Read the full article for other great stories that Brian told during the One Show presentation.

On Wednesday at the One Show Festival, design guru Brian Collins illustrated the power of branding with a history lesson about pirates.

Or rather, just their flag.

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Three Lenses to Look at the Emerging Discipline of Service Design

by: Idris Mootee

There were lots of talks around Software as a Service and it is actually becoming part of a major transformation of the software industry, and yet many still don’t fully understand what it takes to capture these opportunities.

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