customer experiences

MediaPost Publications - 2006 Agency Of The Year: Nobody

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Prediction 7: You need to E-tail Your Retail

by: David Polinchock

If I can do it on your web site, I should be able to do it in your store.

It's time to e-tail your retail. And we don't mean moving all of your retail operations online. But it does mean that your retail needs to be e-tail compatable.

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Pork-Flavored Stamps

By: Ilya Vedrashko

"Stamps released in China to celebrate the Year of the Pig taste of sweet and sour pork.

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Prediction 6: The Socialization of Place Continues

by: David Polinchock

What happens when the social elements of things like myspace leave cyberspace and enter the physical world? Can and should brands use their physical space to help facilitate social interaction in the real world?

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Prediction 5: Retail Grows in Importance

by: David Polinchock

Retail spaces will become even more important as a connection point between the consumer and the brand.

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Prediction 3: Technology Continues to Engage

by: David Polinchock

The use of emerging technologies will continue to accelerate in 2007 as we scramble to find new ways to communicate to our audiences.

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Ad Agency Of The Year - It’s You Again

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Prediction 1: Authenticity is the Key

by: David Polinchock

Companies not acting in an authentic and honest way will be subject to the wrath of the newfound consumer voice.

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BEL Predictions Overview

by: David Polinchock

I'm in the process of updating all of our 2007 predictions and thought that I would do one posting with just the headlines. Look for detailed posts sometime over the weekend. And please feel free to post your thoughts as well!

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Nintendo’s Blue Ocean Strategy: Wii

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