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by: Alain Thys
If you think marketing innovation is something we've got down here in the West, think again. When confronted with a overstock of bottled water in the stores, a local business man of the city of Makhachkala, the capital of Dagestan in the Caucasus came up with a brilliant sell-through campaign which sold out his total inventory in 72 hours flat.
Alain Thys Russia marketing customer experiencesby: Chris Lawer
I read Trendwatching’s beautifully presented summary of the Co-Creation trend, which they call Customer-Made. It’s terrific that Rainier and his team are putting co-creation right at the top as their most important business and innovation trend. I’m bound to agree with that.
Chris Lawer user generated content value creation B2C relationship customer experiences trendwatching co-creationby: David Armano
Next week is going to be an exciting one in Chicago if you are into customer experience, brand strategy, experience design, innovation, creativity and business. On May 16-17, the IIT's Institute of Design is holding a two day conference, titled Strategy 06.
IIT strategy David Armano innovation design customer experiencesby: David Armano
A few weeks ago, I conducted an experiment. I posted my "Experience Map" on my blog. Primarily because I was curious to see what—if anything would happen. The map illustrates tools and techniques that I am either using (or trying to).
Mark Vanderbeeken customer experiences design David Armano