customer experiences

Fortune on Personal Fabricators

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WDW Electric Light Parade

By: David Polinchock

Many years ago, my first job out of college was working on Main Street at Walt Disney World in Orlando. For the first summer, I worked in one of the retail shops on Main Street and learned a whole lot about creating a great guest experience. Later, I became what they called a cross U, meaning that I worked a half-shift in the merchandising group and then I got to head off to the entertainment division and perform for the rest of my shift.

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P&G Creates Virtual Reality Research Room

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12 Consumer Values for Your Wall

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Thought of the Day

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“Margaret” Goes to Forrester

by: David Armano

Well, today I got to attend the Forrester “Humanizing The Digital Experience” event.  Actually, Margaret—one of my colleagues couldn't make it today, so I went in her place.  That’s right, I was the guy with the dark hair, rectangle specs and “Margaret” on my name tag.  Yeah, I got a few looks.  Well, only in the morning—the kind folks at Forrester reprinted a nametag for me.

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The Harley Creed

by: David Armano

...And folks wonder why Harley-Davidson is arguably one of the most successful brands ever.

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Drive Thru Marketing

by: David Armano

Remember the Dotcom burst?  I do.  I specifically remember things like clients asking for content management system enabled Websites when they didn’t need one. Or better yet—choosing the wrong system.

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Web Sites and Computer Games For the 50-plus

by: Dick Stroud 

The US finance industry is targeting the 50-plus with a series of dedicated web sites to help in the retirement planning process. New York Life, Allstate and MassMutual are just three examples.

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Great Marketing Inspires People to Make Their Own Brand Stories

by: Lynette Webb

It's Friday afternoon so here's something suitably philosophical. I
think it's always been true to an extent, but is even more so today
given the broader opportunities for interaction, and the shift in
people's attitudes about what is 'normal' to expect.

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