customer experiences

avatars roam across other people's wii games

by: Lynette Webb


Click image to enlarge.

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Cool 2.0 Ideas Executed With 1.0 Mindset

by: Karl Long

Nike has done some very exciting things with its Nike + campaign. If you’re not familiar basically Nike has created a little device (an accelerometer you put in your shoe) for the iPod nano that reports back how far you have run, your pace etc.

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The Architecture of Banking

by: Alexander Osterwalder

Today I was invited to Professor Jeffrey Huang’s class on “The Architecture of Banking” to comment on his students’ projects at the Swiss Federal Institute of Technology Lausanne (EPFL).

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The Top Ten Stupid Ways to Hinder Market Adoption

by: Guy KawasakiiStock_000000265146XSmall.jpg

Here’s a compilation of silly and stupid ways companies are hindering adoption of their products and services. I must admit, some of the companies that I’ve invested in have made these mistakes—in fact, that’s why I know these mistakes are (a) silly; (b) stupid; and (c) hinder adoption.

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Real Mystery Shoppers

By: Ilya Vedrashko

Retailers, beware. The Big Customer is watching you! And takes pictures. And blogs.

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One for the Weekend: Apple ... You're Beautiful

by: Alain Thys

Today I had a lunch meeting in which the topics of conversation included Net Promoter Score, delighting customers and making sure consumers care enough to carry your brand's message into the world.  Yet when you put all the buzzwords aside, I think this video of an Apple fan and her dream says it all.  

Would your customers care enough about your brand to include your brand in something like this?

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Concept: Social Retailing

By: Ilya Vedrashko

Welcome Social Retailing (TM) - a technology developed and trademarked by IconNicholson and demoed at the National Retail Federation conference's Store of the Future exhibition.

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Prediction 8: Everyone's a Critic

by: David Polinchock

People like to critique you and today have no problem sharing their critiques with the whole world.

Sure we talk about how every consumer wants to co-create, but many times they really just want to critique. Expect to see lots more blog posts from people who want to tell you what you're doing wrong. And a small percentage will actually be willing to step up and tell you how to improve on what you're doing.

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Study: In-Game Ads Fail to Engage

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MediaPost Publications - 2006 Agency Of The Year: Nobody

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