customer experiences

Prediction 1: Authenticity is the Key

by: David Polinchock

Companies not acting in an authentic and honest way will be subject to the wrath of the newfound consumer voice.

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BEL Predictions Overview

by: David Polinchock

I'm in the process of updating all of our 2007 predictions and thought that I would do one posting with just the headlines. Look for detailed posts sometime over the weekend. And please feel free to post your thoughts as well!

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Nintendo’s Blue Ocean Strategy: Wii

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Are You a 'One-Night Brand'?

by: Alain Thys

Imagine the following situation. A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being a loyal, caring, trustworthy and relationship-oriented guy, he convinces her to spend the night. The next day he is gone and when she calls it is clear he doesn't want to speak to her....

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Some Predictions for 2007, Part I

by: David Polinchock

Since everyone is getting into predictions for 2007, I thought that I would make sure that we threw some down as well! Here’s the beginning of my predictions for 2007:

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Portal Strategy - Part II: Targeting Green Consumers on Yahoo!

by: David Wigder

For online advertisers, Yahoo Auto’s Green Center provides a rich opportunity for targeting consumers receptive to a green message.

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Portal Strategy - Part I: Engaging Green Consumers on Yahoo!

by: David Wigder

Yahoo Auto’s Green Center is a powerful auto buying portal focused on hybrid and other eco-friendly vehicles.  Its web pages are packed with engaging content, tools and community features that help users evaluate, compare and find the green car that is right for them.   

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Experiences not things

by: Dick Stroud

More than one-quarter of all people giving gifts this year will make one of them an experience rather than a physical object. This is up from 20% last year (according to a US research outfit called Unity Marketing).

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The Future of CRM

by: David Polinchock

I think that I wrote this back in 2001 and it still seems to have real relevance today. In this changing world of media and new ways to engage our audience, brands frequently forget about the staff and the incredible power they have in creating the right guest experience!

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From mainstream to mystream

by: Lynette Webb 

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