We're proud to announce that from now on Futurelab is officially present in the Spanish cities of Barcelona and Valencia in the persona of David Costa and Juan Alegre.
Both gentlemen will act as Futurelab Customer Strategists in the Spanish market. In doing so, they will enrich Futurelab's propriety approach to customer-centricity, with their own, extensive experience in the field.
Alain Thys customer centricity customer experiences David Costa Futurelab Juan Alegre NPSI put that question to Google today and I did not get an answer. The closest I got was a checklist for a customer-centric business and a post on Amazon’s customer experience obsession. Let’s take a look at both of these before whilst you consider the question that I have posed here.
Maz Iqbal customer experience customer centricityAre dead concepts limiting what shows up as customer service, customer experience and customer-centricity? We are prisoners of dead concepts and mostly we are not present to this.
customer centricity customer service customer experience experience design Maz IqbalGet ready for interview guest to challenge everything you thought you knew about customer centricity! Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, and the author of the book, Customer Centricity.
brand equity customer centricity Denise Lee Yohn interview
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Suhail Khan is a seasoned marketing executive with expertise in driving Strategic Marketing organizations, building profitable global customer programs, Change Management, International Business Development and Sales Management. As consultant to executive leaders, Suhail helps organisations set up, improve and refine their customer experience / NPS programs.
change management customer centricity customer experiences customer strategy NPS Suhail KhanMore info: Bisnode Interact
Bisnode Interact customer centricity integrated marketing marketingAs an interesting addendum to the post below I came across this Quora answer from an ex-Amazon employee to the question 'What allows Amazon to be so innovative?'. Alongside mentions of visionary leadership, entrepreneurial culture and future-focused approach, there is of-course talk of the relentless customer focus for which Amazon is famed (and the 'working back from the customer' approach that I've mentioned before).
Neil Perkin Amazon customer centricity Jeff Bezos long term view strategy
