customer

6 Steps to Help You Put Customers at the Center of the Organization, Part 1

I originally wrote today's post for Clicktools. It was published on their blog on September 28, 2016.

In this first part of a two-part series, I'll outline some important ways to ensure that your company is putting the customer at the center of all it does.

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Improve your customer intimacy by understanding demand windows

Success today comes from not only knowing who your customers are, but also why they buy.  It’s not enough to know your customers’ demographics (e.g., adults aged18-54) and category behaviors (what they currently buy, what products/brands they use).  Even knowing your customers’  economic value (e.g., customers who spend $500+ in our category, companies that have more than 100 employees, etc.) isn’t as revealing as understanding what drives them to make a purchase.  To understand customers’ motives — to improve your customer intimacy — you need to identify demand windo

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How a total value proposition sets the stage for true customer-centricity

Cindy Barnes passion for genuine customer-centricity in business has made her a great business innovator and strategist. She is now leading Futurecurve after a prolific career in engineering and as Practice Leader at CapGemini. We are honoured to publish her guest post in our blog, dedicated to the “total value proposition” as the best way to create real customer-centricity. It's another great perspective we can give to businesses on how to become more customer centric - and more profitable.” – Stefan Kolle, co-founder of FutureLab.

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Take Action on Your Customer Data!

Are you taking action on your customer data?

I like to write about taking action and actionable insights because there's a serious lack of action when it comes to customer feedback. I've witnessed it for far too long.

I've written about this topic a few times in the last several months:

The Definition of #CX Insanity

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Why is providing the customer a good 'experience' so difficult? McKinsey offers it thoughts - so do I

It took me a long time to realise that much of the work I do is about 'improving the customer experience'. My focus is on older customers, but whatever I recommend to clients cannot be at the expense of younger people. In most instances, if you improve the customer experience for older customers, it benefits all ages.

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Ask different questions to get different results

If three makes a trend, then lately I’ve noted a new trend in strategic thinking.  It involves the discipline to ask different questions to get different results — and not just different results — better, clearer, more sustainable results.  I came across the idea to ask different questions to get different results from three different people — a consultant, a professor, and an entrepreneur.  Although each of them suggested a different question, together they provided a new perspective on strategy development — that is, sometimes an answer can be less important than the question.
 

Different question #1:  What problem are you trying to solve?

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The 10 Commandments of Customer Experience

I originally wrote today's post for Clicktools. It was published on their blog on June 7, 2016. I've made slight modifications.

Are you following the 10 Commandments of Customer Experiences? Or is it time for a confession?

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Are You One Of Those Top Performers That Are Now Consumed By Endless Meaningless Meetings And Operating On Outdated Management Theories?

The very idea of ‘management’ itself is changing and many core concepts are becoming irrelevant. According to Henri Fayol (father of modern management methods) management is to forecast, to plan, to organize, to command, to coordinate and control activities of others.” It seems the what has not changed, but the how has. The way we work is changing and machines are slowly taking over making or at least influencing important management decisions for us.

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The Human Factor in Sales Excellence

Sales excellence depends on more than technology, data, and even great sales skills. People — sellers and buyers — must remain at the heart of every sales strategy.  Several writers made this point clear as they recapped their key learnings from Dreamforce 16, the recent installment of Salesforce’s annual conference (#DF16).  Here are a few of the best bits on the human factor in sales excellence.

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Two Major Flaws of Your Customer Listening Efforts

I originally wrote today's post for Clicktools. It appeared on their blog on March 31, 2016. I have modified it slightly since then.

Are you listening to your customers? What are you doing with what you've heard?

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