The news that Ladies' Home Journal was turning to crowdsourcing as a way forward was a bit of a shock to me. The first company I started, Sports and Fitness Publishing, was a magazine company. You could say that I have ink in my blood. My Dad, Grandfather and Great Grandfather were all newspaper publishers. Almost every summer job I had in High School and College was working at the Canton Daily Ledger, my hometown paper.
ad agencies ad industry advertising creatives crowdsourcing John Winsor Madison Avenue publishingThe past two weeks have seen a whirlwind of innovation in the music industry - everything from Amazon.com's $0.99 blowout offer for Lady Gaga's new album to Apple's decision to offer a cloud-based music offering.
Dominic Basulto crowdsourcing music industryI'd like to skip past any hint of commentary on religion, per se, and talk about Judaism's Passover holiday as the most brilliant ever crowdsourcing campaign.
Passover is the annual retelling of the story of Exodus, which most of us are familiar with thanks to Cecil B. DeMille's 1956 classic movie The 10 Commandments: Lots of good-looking Jewish slaves were working on Pharaoh's construction projects when their savior, Moses, kicks Edward G. Robinson's butt, whacks the Egyptians with ugly plagues, and leads his people to freedom.
Jonathan Salem Baskin stories truth crowdsourcingA number of people these days are exploring new ways of publishing. Seth Godin has launched his Domino Project, Ted is doing Ted Books, and some time ago Alexander Osterwalder had some great ideas on Business Model Generation.
Alain Thys crowdsourcing innovation interview Jan Van Mol publishingSo I've gone and written something about crowdsourcing. The concept du jour. Partly because I think it genuinely has the potential to change how we do what we do, partly because my belief is that (many) media owners are missing out on a big opportunity to incorporate their audiences far more into the fabric of the way in which they work, and partly because I agree with Saneel that "serving as a scaffolding for customers to engage with brands beyond transactions" is a real opportunity for agencies.
Neil Perkin crowdsourcing consumer engagement participation purposeIn the second of our looks at future agency models, I thought we would take a look at one which seems to be making a few waves; Victors and Spoils. A heady crescendo of creativity and crowdsourcing, Victors and Spoils' aim is to be an agency..
Matt Bamford-Bowes crowdsourcing agencies advertisingI’m working on a concept called Patentwiki.cc, a site where people, communities, and organizations can share and refine concepts prior to patenting and/or copywrite protection. The idea is to create shared ownership by early contributors, supporters and sponsors of innovative processes and ideas. It should also provide a simple structure for non-contributors to license the use of the idea for commercial use with fees going to pay the owners of the patent/licence.
Karl Long ideas collaboration copyright open source crowdsourcing startupsIn their new book What's Mine is Yours, Rachel Botsman and Roo Rogers brilliantly capture the current socio-economic zeitgeist. While the last 50 years were all about the hyper-consumerism fueled by advertising and credit, the current period is all about the creation of a new model of collaborative consumption that is based on a belief in the commons, trust between strangers and new ways to exploit excess capacity.
books books review capitalism collaboration collaborative consumption crowdsourcing Dominic Basulto sharing social commerceFrom a review of William Rosen's 'The Most Powerful Idea in the World: A Story of Steam, Industry and Invention':
"The author dismisses the more traditional explanations about why the industrial revolution began in Britain—such as an abundance of coal or the insatiable demands of the Royal Navy—concluding, instead, that it was England’s development of the patent system that was the decisive factor. By aligning the incentives of private
copyright creativity crowdsourcing Iqbal Mohammed patentsInnovation is hard, it is not about getting the idea at all, it is about managing ideas. So you’ve have a few great ideas, so what? There is a lot of art and science behind moving ideas along corporate decision chain as well as managing unknowns. I remember I used to teach an in-house program for my strategists on “managing the unknowns.” These MBAs struggle with not finding enough data points and as a result stuck in the innovation process. How often these big world changing ideas came from people with MBAs?
ideas Idris Mootee innovation crowdsourcing wisdom of crowds open innovation
