Due to its narrow formats, traditional advertising relies heavily on the cliché for impact. But online, only tactical advertising makes good use of standardization and formats; they are tactical tools not creative ones.
In 2008 Tom Himpe published the book Advertising Next, on the new age of communication, in it he writes about traditional advertising:
advertising creativity digital advertising Helge TennøWhat is Design Thinking? Because of the word “design” many automatically associate it with the craft of design or design as a profession. Actually it has less to do with “design” and more with “system”. There are many ways to define "design thinking" and this list is not exhaustive:
creative creativity design thinking emotional Idris Mootee
When people ask the question "Do you know the correct answer?", I don't like that question at all. It is not a smart question as a start. The biggest problem with our formal education systems is our over-emphasis on finding the correct answer to a particular problem. While the quest for correct answers helps us function at work, it also impedes us when it comes to making the bigger, more important decisions, largely because many bigger, real-life business issues are ambiguous, complex and dynamic.
Idris Mootee creativity logic emotion creative thinking peopleThe old adage that the key to creativity is to view the world through the eyes of a child has never been more relevant. Ever since this summer's release of the phenomenally popular The Fantastic Flying Books of Mr. Morris Lessmore by Moonbot Studies - a company already dubbed the Pixar of the iPad generation - there has been a steady procession of innovation in the market for children’s publishing for the iPad.
children creativity digital living Dominic Basulto gadgets technology youngBrainPickings is a recent fascination. Each article is a wonderful curation of ideas and different points of view. I just enjoyed the article they posted on Fear and Creativity.
In it they quote Shaun McNiff’s Trust the Process: An Artist’s Guide to Letting Go
creativity Karl LongThis weekend I spent a bit of time with Andrew Zuckerman's work and (courtesy of Maria Popova) listened to this talk he gave at this year's 99% conference which contains a series of fantastic insights into his view on the creative process, wonderfully illustrated by soundbites from his work, most notably the Wisdom and Music projects.
Neil Perkin success failure inspiration creativityOne of the beauties of David Gauntlett's Making is Connecting is the way it develops a fundamentally simple idea with successive layers of richness and power. The cover captures the kernel of the book: the core thesis that making (with hands and brain, resourcefully) is connecting (in terms of relationships, meaning, learning); the context that extends from scissors and thread to YouTube; and the ethos of the personal, handmade artefact captured in the stylish smudge that subverts the sleek sans-serif typeface.
David Jennings sharing creativity connectionHas thinking been given the back row seat on the issue of creative thinking?
Creativity has to do with originality; imagining something new. So why is it then that the way companies choose to structure their strategic and creative process stays the same for months or even years?
Helge Tennø thinking creativityHave you noticed that something in the digital zeitgeist has changed the way we think about creativity and commerce? Artists are no longer just “artists” - they are now entrepreneurs, marketing gurus and branding experts, all rolled up into one. You can thank creative “crowdfunding” sites like Kickstarter and RocketHub for that.
artists creativity crowdfunding Dominic Basulto entrepreneurship
