Kodak is teetering on the brink of bankruptcy, turning to renting out space to tenants on its manufacturing campus, and shopping its 1000+ digital patents (selling intellectual property to stay in business is kind of like giving away your mind in order to stay sane).
conversations Jonathan Salem Baskin Kodak marketing strategyWith newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online.
conversations engagement Scott Goodson social business social mediaGuest Post by: Monica Shaw
Remember the good ol’ Nescafe Gold Blend adverts? Two lovers, intertwined in a web of passion, romance and instant coffee. Then there’s Nespresso, whose recent ads starring the debonair George Clooney call Nespresso the “rich, sensual, intense, unique” hero of the coffee world.
conversations marketing brand message relevance Monica Shaw coffeeDebate has raged since Facebook launched about who owns the social conversation. Should it be PR agencies, because as Andrew Bloch puts it in a recent article in Campaign because they “are the experts in telling the story, not selling the story”. Should it be Creative Agencies, because they can react quickest with content and creativity, plus they have some of the best writers in the business. Or should it be in-house agents working for the brand, as they are closest to the brand heartbeat.
conversations Matt Bamford-Bowes social mediaGuest Post by: Monica Shaw
Last year we worked on an interesting project with Bushmills Whiskey who were producing a marketing campaign called “Bushmills Brothers”. Their goal: get more young guys choosing Bushmills as their drink of choice when out on the town with their mates.
Monica Shaw Marketing Sentinel social media monitoring audience consumer insights social media conversationsThe sessions at eTail, the conference for multi-channel and online retailers, were chock full of new perspectives and new technologies.
The title for this year’s event, held last month in Palm Springs, was: “The Future Is Now: Managing ‘What’s Next’ While Remaining Focused on Today’s Brand Experience.”
Denise Lee Yohn retail ecommerce mobile conversations customer serviceI'm mad as hell and I'm not going to take it anymore. If you are a regular dim bulber, you know what I'm going to say. My apologies, in advance, but this content thing has gotten waaaaaay out of hand. I don't blame the proponents of social theory. They're good salespeople, and they seem to believe what they're pitching; the fact that they're completely clueless isn't my beef. I say shame on marketers for being so gullible and lost for believing the BS.
actions conversations Jonathan Salem Baskin sharing social media wisdom of the crowdsGuest Post by: Dhiren (Market Sentinel)
This year’s London Fashion Week was the most interactive yet. Bloggers gained prominent seats at the event, the official website hosted video highlights, attendees tweeted using hash tags, and designers used their own Facebook pages to communicate with their fans.
competitions conversations Fashion Week interaction Marketing Sentinel social media TwitterSome may have scratched their heads a bit when I announced a little over a year ago that I was joining a "PR firm", especially since I've never worked formally in the field. But I think the recent news of Edelman making the Advertising Age "A-List" and specifically some of Richard Edelman's comments both in the video and article do a nice job of articulating why I moved into the direction I did.
connection consumer experiences conversations David Armano peopleUnlike Facebook but very much like Facebook Groups, Quora the social Q&A ecosystem is designed to support individual participants, not companies (for now). In either case, it's increasingly becoming clear that this is a place where people talk about companies and brands. As Altimeter analyst Jeremiah Owyang recommends, this is a domain where a business should "monitor and respond". From Jeremiah's blog:
conversations David Armano Quora social business social mediaGuest Post by: Mark Jennings
WaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook.
consumer engagement conversations Facebook fashion Mark Jennings social media trends
