content curation

On the Decline of Magazines

People love a good a good funeral (and as David Hepworth put it "in the digital age they don't even have to dress for it"). In only the past few days I've read two articles that pronounce the 'death' of marketing (only to then go on to explain how marketing is still very much alive, albeit changing. *Sigh*). So it is not without some disheartenment that I read articles about the troubles of a medium which is close to my heart: magazines.

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Content Curation, Stock and Flow

A lovely short video here from the guys at Percolate featuring some of their favourite curators (including Swissmiss, Maria Popova, Anthony De Rosa) ruminating on the subject. Says Noah Brier:

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Bright Lights Project -- Curate Like Museums Do

I had the incredible honor to spend the second half of 2011 as a Goldman Sachs Senior Fellow at the Smithsonian's National Museum of American History in Washington, DC. This was a dream come true for me, since I've been a museum fanatic since I was 7 or 8 years old (I had fantasies of hiding in the bathroom at Chicago's Museum of Science & Industry until it closed so I could spend all night playing with its humongous HO-scale train).

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Brands as Publishers

Content marketing is not exactly a new thing. Neither is the idea that everyone is a content producer or that we're all journalists now. But I wonder if we're still underestimating the huge shift that this brings to marketing in terms of approach, timescales, process and resources.

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Media = Maths + Magic

Before Christmas, in an exceptionally insightful post on Ad Age, Adam Cahill suggested that it was time to change the orientation of media agencies and departments to be more reflective of what people do and toward what he called the math and the magic (hence the borrowed title to this post) of media.

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What Delicious Could Have Done (But Sadly Never Did)

This time last year Yahoo announced their decision to 'sunset' the Delicious social bookmarking service. At the time I bemoaned the fact that Yahoo had done nothing with the service for five years in spite of the fact that it had so much potential.
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The 3 Pillars of Content Curation

Curation is already becoming an overused word but it's an increasingly important one. Not least because the way in which we discover content that we like or find useful, and how it gets in front of us or gets our attention, is changing radically.

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From the Wisdom of Crowds, to the Wisdom of Friends

"I think the wisdom of crowds applies not just to Google but to a phase of the web, which was about information and about links. It was a lot of wonderful things, mostly based on anonymity and links between crowds... Ours just starts from a totally different place. So it's an evolution." Sheryl Sandberg

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Search + Social = Authority x Influence

Search Is Information Based

There are two primary ways a digital participant finds content across the digital cloverleaf (paid, owned, earned, social properties). One scenario is to initiate a search using a popular search engine such as Google.

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The Future of Content

In our continuing series of posts looking forward to what is going to happen this year in media, digital, and advertising, I’m pleased to chat with Andy Chen the CEO of Preview Networks. Andy and I worked together when we were at Isobar’s central hub in London. We like to think we were way ahead of time in terms of our approach when we worked on clients like Philips and its pleasing to see that Andy has gone on to big and even better things.

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