The world is all in a frenzy with the launch of the iPad. Even I could not help but get caught up in the madness. I have been reading a whole host of articles covering the iPad launch, ranging from New York Times tech columnist David Pogue’s schizophrenic review, marketing linchpin Seth Godin’s marketing angle, and blogging actor Stephen Fry’s heart felt “why buy” (loved him in V for Vendetta) and Fastcompany’s “don’t buy” reality check. And these are just a small snap shot of all the articles I’ve been tracking!
Design Translator Apple iPad consumer needs user experiences product designWith a cheeky little link to Tom Kelly’s The Art of Innovation, Roberto Verganti (author of Design Driven Innovation) suggests in not so many words that User Centered Innovation, IDEO’s claim to fame, is dead.
Design Translator user centered innovation design IDEO Apple consumer needsMany of us have been taught in design school to be very user focused when seeking design solutions. However if you have been in the industry as long as I have, there is this insidious sickness that tends to influence this fundamental approach we have with design.
consumer needs customer needs design Design TranslatorImagine getting hit with a food or drink craving while you're sitting in your seat at a sporting event. The seat cost you close to a left lung, so you don't want to waste a lot of time walking to the concession stand (and dealing with all of your fellow sports fanatics). So you text your order on your phone, and it appears before you a short time thereafter.
Sound like a great idea, right? To experience it, you'd have to be a fan of the Salt Lake City Real major league soccer team, and have bought your seat at Rio Tinto Stadium in sunny Sandy, Utah.
consumer needs Jonathan Salem Baskin startups techologyby: Idris Mootee
Here’s another innovation from a Japan’s sake (Japanese wine) company. Japan’s younger generations tends to look at nihonshu (what they think of as Japanese sake) as “oyaji-kusai,” which translates in the nicest way possible as “reminiscent of a middle aged man.” 75% of young women aged 20-30 hardly ever drink them and the Sake Brewer’s Association is trying to to fix this. This is not just an image problem, it is also the product.
CPG innovation failure consumer needs Idris Mooteeby: Jonathan Salem Baskin
When Procter & Gamble lowered its sales outlook in the middle of last month, it offered up the most traditional, generic excuses for what was wrong...and what it intended to do about it. The one novel item in the announcement garnered no more media scrutiny than the lame rationale that surrounded it.
The company is suffering from pantry deloading.
premium brands consumer needs consumer habits Procter & Gamble Jonathan Salem Baskin utility relevanceby: Jonathan Salem Baskin
I just finished walking through the exhibits at the 2009 Consumer Electronics Show in Las Vegas, and my shopping list is blank.
I don't need anything that I saw.
utility technology relevance Jonathan Salem Baskin consumer needs consumer behaviour valueby: Idris Mootee
This has been a good week that I have some time to organize my life and do a little planning for the next 12 months. It is not a luxury but really a necessity. Time is a precious commodity for me.
strategy innovation design thinking crisis consumer needs Idris Mootee