consumer generated

Personalize Your Own Bank Card

by: Sebastian Campion

The 'users-as-designers' meme continues to spread.

The KBC bank in Belgium, now offers its customers the opportunity to personalize their own bank cards.

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Market and Non-Market Co-Creation

by: Chris Lawer

It is important to identify that co-creation is not just about firms improving their social marketing, open innovation, community-building and learning efforts to generate new proprietary and valuable knowledge with/from their customers.

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Coke-Creation

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Pizzeria Uno

by: David Polinchock

A few weeks ago, Sydney & I went to Pizzeria Uno and she decided to have the make your own pizza for her dinner. She had quite the grand time making it and when it came to the table, she looked at it and said Oooh, it's gorgeous. Yea, she's a pretty cute kid.

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