consumer generated

Influence from Consumer-Generated Content

by: David Wigder

An Interview with Flemming Madsen, Managing Director of Onalytica

 

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Want to Build Up Blog Buzz? Start Writing Checks for $8

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Students to Create Chevy's Next Super Bowl Ad

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Improv Everywhere Mission: Best Buy

by: David Polinchock

So, what happens when the consumer turns your store into their stage? How do you react? Do you call the police, like Best Buy did? Do you enjoy it? Do you take pride in the fact that they picked your location? Do you tell your staff to play with them?

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Flickr update - 1.2 million photo’s geotagged in 24 hrs

by: Karl Long

File this under the co-creative power of passionate users:

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Grassroots Innovation

by: Jennifer Rice

Microsoft is the latest company to capitalize on the “customer-made” trend. According to the Mercury News, any game enthusiast can now create video games for the Xbox 360 video console. 

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Social Media News From Apple & Microsoft

by: Karl Long

Wow, some amazing news coming from these big companies here related to social media:

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Creative Commons Around the World

By: Alain Thys

I came across this little gem by Jun Sato of Toshiba over at MIT's Simplicity Blog.  It gives a comparative overview of the adoption of creative commons licenses in the world.

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The Ten Truths of Branded Storytelling

In our million channel world, it is the brands whose customers tell the best stories, that win.  Yet how often do we give them "real stories" to tell?  How many of the things we communicate make their conversations more interesting?  As I just got invited to the Ogilvy Brussels’ Summer Camp on Storytelling (aka. the best BBQ in town),  I thought this would be a good excuse to give it a shot.

So, … Once upon a time there where Ten Truths of Branded Storytelling …

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Consumers Tell the Most Powerful Stories About Your Brands

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