by: David Polinchock
So, what happens when the consumer turns your store into their stage? How do you react? Do you call the police, like Best Buy did? Do you enjoy it? Do you take pride in the fact that they picked your location? Do you tell your staff to play with them?
retail marketing shopping behaviour retail formats Improv Everywhere consumer generated David PolinchockIn our million channel world, it is the brands whose customers tell the best stories, that win. Yet how often do we give them "real stories" to tell? How many of the things we communicate make their conversations more interesting? As I just got invited to the Ogilvy Brussels’ Summer Camp on Storytelling (aka. the best BBQ in town), I thought this would be a good excuse to give it a shot.
So, … Once upon a time there where Ten Truths of Branded Storytelling …
Alain Thys authenticity branded entertainment branding consumer generated design storytelling strategy truths word of mouthby: Chris Lawer
It is important to identify that co-creation is not just about firms improving their social marketing, open innovation, community-building and learning efforts to generate new proprietary and valuable knowledge with/from their customers.
Chris Lawer market co-creation P2P consumer generated collaboration value