consumer

The Rise of Consumer Activism in an Era of Distrust

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The Consumer Is Not a Moron. He Is The Other Half of Creative Genius.

In the myth-making that follows success, the beginnings of any creative endeavour or career always happen under the light of a guiding star.

Every creative breakthrough, this myth holds, is foreordained. It benefits and enriches us - we undeserving flock of consumers - through the work and preachings of a chosen one. A christos1, whose genius is to know something we don’t: what we really want.

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Packaging - a design nightmare

Yesterday evening I had the pleasure of appearing on Radio New Zealand. Having spoken on a number of radio stations I must say I was really impressed with the professionalism of the station in its pre and post show organisation.

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Heineken wants your ideas about engaging the 60+

Full marks to Heineken who has decided that there might be some scope in getting a better understanding of the older market.

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P&G is getting serious about the older consumer

At the end of last year I blogged about P&G's decision to target older consumers with the launch of a new (modified) set of products under the Crest brand. I was not that impressed with the ad and the marketing messages that it had adopted  - have another look for yourself at the ad below.

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Brands vs Consumers - Microsoft's Spoof Ad Campaign

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Which consumer 2.0 are you?

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