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by: John Caddell
I've worked on a lot of sales proposals over the years. It works this way: a company needing to buy supplies, services or products invites a number of companies to bid on the business. Frequently, they'll develop Requests for Proposal laying out all their needs, criteria, etc. Companies submit their proposals, and over several iterations, the buyer selects.
selling sales buyers John Caddell B2Bby: Jon Miller
According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.
Jon Miller B2B marketing role of marketing online customer insights consumer control buyers MarketingSherpa tacticsby: Dick Stroud
Nearly a third of potential first-time buyers (31%) anticipate financial help from their parents, according to new research commissioned by the Council of Mortgage Lenders. But even more (35%) say that they would need financial help to be able to enter the housing market.
report real estate grey consumer behaviour buyers Dick Stroud youngby: Roger Dooley
We recently covered new research that showed an interesting inversion of feelings about decisions in our post, Simple Marketing for Complex Products. Simply put, individuals were happier with decisions about complex issues that were made intuitively, but were also happier with decisions about simple issues that had been carefully analyzed.
buyers brand message advertising Roger Dooley products neuromarketing decision making customer insightsby: Roger Dooley
The more complex a decision is, the more thought and deliberation it requires, right? As intuitive and seemingly obvious as that statement seems, new research shows that it’s not true, at least in some kinds of situations.
neuromarketing decision making customer insights buyers brand message Roger Dooley shopping behaviourby: Jon Miller
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor's logo on it make me more likely to buy their products?
branding ROI Jon Miller B2B marketing trust strategy sales people decision making customer insights buyers