business model

How great brands rebound: Ford’s remarkable turnaround was driven by the brand as business management approach

The story of how the venerable Ford Motor Company managed to recover from the Great Recession of 2008 may be one of the greatest corporate turnarounds in U.S. history.  And it demonstrates how great brands rebound from turbulent times.  Not only did Ford recover, but it ended up thriving and achieving heights once thought impossible for an American carmaker.

A Different Way of Thinking About Brand

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Want To Be a Game Changer?

Everyone is searching for a game changer. In a dorm, a basement, a bedroom, a lab, a hip co-working office space or a tiny start-up, someone, somewhere is just beginning to really give shape to an idea they’ve had for a while. 

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How Ad Agencies Can Avoid a Death Spiral

Leo Burnett’s fledgling firm got off to an inauspicious start when it opened in 1935. With one client account, a staff of eight and a bowl of apples in reception, cynics said that he would soon be selling those apples on the street.

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What Can We Learn From Ryanair’s Change Of Heart?

Amidst the slavish devotion to customer experience and the ideology of customer-centricity I find Ryanair refreshing and instructive – including its recent change in stance towards how the organisation treats its customers. What can we learn from Ryanair and this change in stance?

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Service Model Generation

If the title to this blog sounds a bit like I am trying to make a connection to Business Model Generation (BMGEN) by Alex Osterwalder and Yves Pigneur, you’re absolutely correct. As a former academic, I am a big believer in making connections and extensions to the models of others. In the end, I believe that this supports my primary goal in writing articles and blogs – to share knowledge that others can use.

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what went wrong with tata motors nano

“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano.  Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters.

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Reinventing Libraries

According to the 2010/11 Taking Part survey published by the Dept of Culture, Media & Sport the proportion of adults in the UK who visited a public library in the past year fell from 48.2% in 2005/6 to just 39.4% in 2009/10. At that rate of decline in less than two decades nobody will be visiting libraries.

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Value Co-Creation Canvas

I’m a big fan of Business Model Generation and the Business Model Canvas. I find it rather useful in many situations to explain the essence of CRM Strategy, Customer Experience and the importance of the other building blocks to the blocks in the upper-right part of the Business Model Canvas.

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Kickstarter, Tim Ferriss and a New Pricing Model for Creative Assets

Ever since the introduction of the iTunes music store, I was under the impression that $0.99 would become the default price for all digital content. One way or another, content would be continually sliced and diced into ever-smaller pieces of micro-content, such that the market-clearing price for that content would become $0.99. Then I ran into Kickstarter, the innovative crowdfunding site for artistic and creative projects.

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How Business Models Help Generate Business Plans

by: Alexander Osterwalder

In this blogpost I explore the close relationship between business model and business plan. A business plan’s main role is to plan, outline and communicate a business (or not-for-profit) project and its implementation internally or externally.

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