Brands have evolved from mere symbols of product quality and identifiers to aid customers in purchase selections. They are bundles of values and attributes that define the way companies behave and the value they deliver to customers. In layman’s terms, a brand is what you do and how you do it. This means brands represent more than products or services — they convey value through their personalities, their communications, and their ideas. And as such, brands should take a stand.
Have a point of view.