I value what Don Peppers and Martha Rogers write and as such I am making my way through their latest book (Extreme Trust) and using it to write a series of posts on matters that are touched upon by Don and Martha. In the first post I set out the bigger picture – why trust matters, what the challenge is and how transparency will force companies to become “trustable”.
books Maz Iqbal transparency trustI enjoy reading what Don Peppers and Martha Rogers write. In fact their point of view spoke to me in such a way that it called me to join up and become a part of The Peppers & Rogers Group, for a while, back in 2000. Don and Martha have published a new book Extreme Trust. In this series of posts on trust I am going to share with you, comment upon and explore topics that are addressed by Don and Martha in their book.
Maz Iqbal trust books transparencyI was presently surprised to find out that Chip Kidd presented at TED.
Chip is one of my favorite book cover designers. I especially like the cover he did for a book (which I own) on Concept Artwork for the Batman Animated series. So I really enjoyed this talk, and his super quirky sense of humor, at TED called “Designing books is no laughing matter. OK, it is.” It is fascinating to see how his personality merges with his design philosophy.
Chip Kidd Design Translator books designWhen a B-school professor starts a talk by saying he doesn’t have answers, only opinions, that’s certain to raise a few eyebrows.
But then, Harry Kraemer is not your average B-school prof — and his approach isn’t standard B-school proclamations from on high nor are his teachings your average B-school material.
Denise Lee Yohn books book review leadership valueAccording to the 2010/11 Taking Part survey published by the Dept of Culture, Media & Sport the proportion of adults in the UK who visited a public library in the past year fell from 48.2% in 2005/6 to just 39.4% in 2009/10. At that rate of decline in less than two decades nobody will be visiting libraries.
Neil Perkin books media business model librariesIt has been a spectacular year for books about mistakes and learning from them. Here’s the list of must-haves:
1. Brilliant Mistakes, Paul Schoemaker. Five years after publishing a terrific HBR article on the subject, Schoemaker celebrates mistakes as, in Joyce’s words, “portals of discovery,” a way of navigating through a largely unpredictable world.
John Caddell book review books mistakes failure successBook Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.
If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking about how brands embed themselves in our brains.
book review books brands neuromarketing Roger DooleyWant your content to go viral, or at least get shared? Then don’t overdo the adjectives. That’s one of the interesting findings Dan Zarrella shares in his book, Zarrella’s Hierarchy of Contagiousness.
Roger Dooley books book review neuromarketing content shareable Dan ZarrellaThe potential that lies at the intersection of computer science and neuroscience is outlined in a new, quite literally mind-blowing book, The Two-Second Advantage: How We Succeed by Anticipating the Future—Just Enough by Vivek Ranadivé and Kevin Maney. It’s my pleasure to introduce this work to you in this the first post of the book’s Post2Post Virtual Book Tour.*
books data analysis Denise Lee Yohn information information overload neuroscience predictions technologyBook Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
Like a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom, branding expert and author of the neuromarketing book Buyology, takes a decidedly consumerist point of view in showing how brands influence and sometimes even control our lives.
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