When a B-school professor starts a talk by saying he doesn’t have answers, only opinions, that’s certain to raise a few eyebrows.
But then, Harry Kraemer is not your average B-school prof — and his approach isn’t standard B-school proclamations from on high nor are his teachings your average B-school material.
Denise Lee Yohn books book review leadership valueIt has been a spectacular year for books about mistakes and learning from them. Here’s the list of must-haves:
1. Brilliant Mistakes, Paul Schoemaker. Five years after publishing a terrific HBR article on the subject, Schoemaker celebrates mistakes as, in Joyce’s words, “portals of discovery,” a way of navigating through a largely unpredictable world.
John Caddell book review books mistakes failure successBook Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.
If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking about how brands embed themselves in our brains.
book review books brands neuromarketing Roger DooleyWant your content to go viral, or at least get shared? Then don’t overdo the adjectives. That’s one of the interesting findings Dan Zarrella shares in his book, Zarrella’s Hierarchy of Contagiousness.
Roger Dooley books book review neuromarketing content shareable Dan ZarrellaBook Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
Like a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom, branding expert and author of the neuromarketing book Buyology, takes a decidedly consumerist point of view in showing how brands influence and sometimes even control our lives.
Roger Dooley Martin Lindstrom books book review neuromarketing selling brands branding manipulationBook Review: Brain Bugs: How the Brain’s Flaws Shape Our Lives by Dean Buonomano
If I had a dollar for every recent book about how weird the human brain is and how its irrational behavior manifests itself, I wouldn’t be a millionaire, but I could buy a nice lunch somewhere.
neuromarketing Roger Dooley books book review brain behaviour patternsSimplistic explanations of consumer behavior abound. Push this button, trigger that emotion, pitch to a particular need, and people will buy. The decision making process is much more complex, of course. In Incognito: The Secret Lives of the Brain, David Eagleman includes a chapter that aptly sums up the ongoing conflict in our brains with its title: A Team of Rivals.
book review books brain conflicts decision making neuromarketing Roger DooleyBook Review: Incognito: The Secret Lives of the Brain by David Eagleman
Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those functions manifest themselves in our behavior.
Roger Dooley brain behaviour book reviewBook Review: Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein
Nudge is all about choice architecture, a discipline which structures choices in a way that produces the most beneficial outcome. I don’t have to tell Neuromarketing readers that humans often behave in conflict with the traditional economist’s view of rational decision-making. Thaler and Sunstein not only provide plenty of evidence of irrationality, but they show how to avoid some of the problems it causes.
book review neuromarketing Roger DooleyHave you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off and move on to greener pastures, try this simple technique: say, “I’m sorry”. That’s likely instinctive behavior for many of us, but at times it may seem easier to call no further attention to your words or action that aggravated the prospect.
Roger Dooley neuromarketing irrational Dan Ariely books book review
