attention marketing

Why Not?

There are certain marketing tactics that drive me nuts, and one of them is using any excuse to capture attention. So I regularly rail against stunts like Old Spice’s viral videos, which I liken to purposeful car wrecks on the side of the purchase funnel road. Its latest — Muscle Music, which features a guy getting his muscles shocked as if his body were playing a song — has accrued 7 million views on Vimeo and almost a million on Facebook.

Continue Reading

What Your Dog Can Teach You about Customers

Dogs have many attributes we’d like to see in our customers – they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human customers, but a recent study showed something interesting about how dog brains work that we should keep in mind even when dealing with humans.

Continue Reading

No-Attention Branding

Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it’s possible to have marketing impact without ANY of those things.

Continue Reading

The Future of Stealth Marketing?

Saw The Joneses over the weekend. This movie has kicked up a bunch of articles about stealth marketing and who's using it. As their tagline says, They're not just living the American dream, they're selling it. From MovieWeb:

Continue Reading

Susan Wu on Virtuality

by: C. Sven Johnson

Continue Reading

When Does Social Media Fail for B2B?

Continue Reading
Subscribe to RSS - attention marketing