age neutral

Who Do You Think Is a Good Age Neutral Company - John Lewis

If I had a dollar for every time I have been asked: "so what company gets this ageing thing and is succeeding" I would be a wealthy guy.

Continue Reading

Interesting views from JWT - but not relevant to the largest group of CPG consumers

I always like looking at what others are saying is going to happen in the coming 12 months.  I know how it works. You have to produce a slides and you sit around thinking of all of the odds and sods of developments that you have heard about and put them into the mix as things 'to look out for' in the next year.

Continue Reading

Who Won the Best Ad of Super Bowl?

This links tells you what the Twitter reaction was to the ads.

This link lets you watch them all.

This is what Hulu thought were the winners and losers.

Continue Reading

Time to Read the Tea Leaves

It’s that time of year where you cannot open a newspaper without reading predictions for 2010 and rationalisations of 2009. I thought that enough had been written about 2009 but it might be interesting to speculate about the coming 12 months – from the perspective of the things that will be important when marketing to older people.

Continue Reading

Technology Use Is Becoming Age-neutral

Motorola has just discovered the concept of age neutral behaviour. Better late than never.

The research study (Media Engagement Barometer) found that high percentages of Americans - across multiple generations - are using media and mobile technology. Age no longer dictates new media use. And surprisingly, influencers who drive usage are now found in every group. Well that is not totally true but Motorola has definitely confirmed something that a few of us have been banging on about.

Continue Reading

Yahoo Launching Site for Women - Well Some Women

by: Dick Stroud

This is the announcement from the press release.

Continue Reading

The Penny Drops. Well Is Dropping

by: Dick Stroud

Two very different subjects, one thing in common.

Firstly this article from Motley Fool: "60 is the new 40".

Continue Reading

An ad that seems to work across the generations

by: Dick Stroud

See what you think. This was one of the most popular ads in the UK
during 2007. From anecdotal evidence it seemed to be particulary high
on its age-neutrality rating.

Continue Reading

Ditch Your Age Segmentation - Target Generation V

by: Dick Stroud

According to Gartner, in 10 years the largest influence on all purchases will be the virtual experience associated with them. By 2015, more money will be spent marketing and selling to multiple anonymous online personas than marketing and selling offline.

Continue Reading

Age-generic or age-specialist

by: Dick Stroud

A sports mag for older people (GeezerJock) and its decision to launch a new title, just for the older cyclists (Master Cyclists), may not sound to be of much importance, but I think it is.
This is what this new mag is all about.

We'll provide the in-depth coverage of all the essential Masters cycling races in every discipline -- from road racing to mountain biking to cyclo-cross.
Continue Reading
Subscribe to RSS - age neutral