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I always like looking at what others are saying is going to happen in the coming 12 months. I know how it works. You have to produce a slides and you sit around thinking of all of the odds and sods of developments that you have heard about and put them into the mix as things 'to look out for' in the next year.
age neutral dick stround forecasts JWTIt’s that time of year where you cannot open a newspaper without reading predictions for 2010 and rationalisations of 2009. I thought that enough had been written about 2009 but it might be interesting to speculate about the coming 12 months – from the perspective of the things that will be important when marketing to older people.
Dick Stroud predictions 50-plus grey marketing technology age neutral social networkingMotorola has just discovered the concept of age neutral behaviour. Better late than never.
The research study (Media Engagement Barometer) found that high percentages of Americans - across multiple generations - are using media and mobile technology. Age no longer dictates new media use. And surprisingly, influencers who drive usage are now found in every group. Well that is not totally true but Motorola has definitely confirmed something that a few of us have been banging on about.
Dick Stroud technology usage age neutral age new media Motorolaby: Dick Stroud
See what you think. This was one of the most popular ads in the UK during 2007. From anecdotal evidence it seemed to be particulary high on its age-neutrality rating.
Dick Stroud segmentation 50-plus market segmentation grey marketing grey branding age neutral advertisersby: Dick Stroud
According to Gartner, in 10 years the largest influence on all purchases will be the virtual experience associated with them. By 2015, more money will be spent marketing and selling to multiple anonymous online personas than marketing and selling offline.
Dick Stroud Gartner online age neutralby: Dick Stroud
A sports mag for older people (GeezerJock) and its decision to launch a new title, just for the older cyclists (Master Cyclists), may not sound to be of much importance, but I think it is. This is what this new mag is all about. We'll provide the in-depth coverage of all the essential Masters cycling races in every discipline -- from road racing to mountain biking to cyclo-cross.
print sports age neutral grey marketing magazines Dick Stroudby: Dick Stroud
Thanks to Brian Scholz for highlighting an item, posted to his blog thesavvyboomer, that is dedicated to the space where Boomers meet all things Internet and consumer electronics.
Brian like me is amazed at the explosion of social networking web sites targeted at Boomers/50-plus. This is part of what he had to say.
social media online media consumption grey age neutral Eons Dick Stroud