I may be dim, but I love this ad. A dad leans through an open window of a car door, dispensing driving advice to his 7 year-old daughter who’s behind the wheel. The little girl is giggly cute and after a bit tells her dad she’ll be fine. Cut to dad who winces his agreement, then back to the daughter, only now we see her as she really is — not through her dad’s eyes — and she’s a mature-looking teen. The car pulls out of the driveway as dad watches. “We knew this day would come, and that’s why we bought a Subaru,” the narrator intones.
Jonathan Salem Baskin Subaru adsAre you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me when it appeared, and to generate a second one I had to surf a variety of profiles. Here’s what I like about these ad:
ads LinkedIn neuromarketing personalization Roger Dooley social media targetingIn my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!). A sweepstakes that uses a personalized address message like, “Imagine our Prize Patrol ringing the doorbell at 123 Shady Circle,” will garner more entries than one that uses a generic message.
ads advertising neuromarketing personalization Roger DooleyEmotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to Neuromarketing readers, but the experimental approach was somewhat different than past efforts in this area.
Roger Dooley emotion neuroscience neuromarketing ads persuasionThe FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next year, “the first change in cigarette warnings in more than 25 years” and says they are a “significant advancement in communicating the dangers of smoking.”
ads neuromarketing neuroscience Roger DooleyOK, let’s admit something... but let’s whisper it. Sex sells. There... I said it. And I know we all wish that wasn’t the case. We know it’s smutty... it’s a cheap shot at making us interested in a product... but let’s be honest. It sure as hell works.
Marc Babej pointed out in his latest Forbes blog that Smartwater has done a very smart thing using this ploy.
Scott Goodson campaigns adsRemember that fresh, buttery popcorn you had a few weeks ago? Maybe you didn’t really have it at all, and the memory was created by a magazine ad. Impossible, you say? Actually, new research shows that some print ads can be impactful enough to create a false memory of having tried a product that doesn’t even exist.
ads brain memory neuromarketing Roger DooleyA few years ago, I made the observation that just because a lot of people go there, doesn't mean it's a good place to advertise. For example, almost everyone visits funeral homes, but that doesn't mean they're a good place to provide advertisements.
David Polinchock Facebook ads
