activism

Awareness, Action and Activism: What's Happening To Our Social Newsfeeds?

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Could Anonymous Hack the Presidential Election?

The freewheeling, rabble-rousing Internet hacktivist collective known as Anonymous thus far has played little or no role in determining the outcome of the 2012 Presidential Election. With the exception of partnering with the Occupy Movement in an attempt to mobilize voters and hold politicians accountable, Anonymous has been strangely absent from the political scene for the past six months. (For now, campaign managers have relied on, ahem, elected officials rather than Anonymous to supply the schoolboy dirty tricks.)

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4 Content Marketing Lessons from the Kony 2012 Campaign

On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The 30-minute, slickly produced video narrated by Jason Russell explains the atrocities of Joseph Kony, leader of the Lord’s Resistance Army in Africa, who many consider to be the most brutal criminal in the entire world. The stated goal of the film is to raise awareness of Kony in order to put pressure on American politicians to bring Kony to justice.

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KONY 2012 and the Global Hive Mind

The speed with which KONY 2012 went viral around the world has been stunning. Even if you don’t love the politics of Invisible Children's "Stop Kony" campaign, it’s hard to find fault with the execution of a viral video campaign that attracted 100 million YouTube views within a week, making it the most successful viral video ever in the history of the Web.

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Born This Way Foundation: Guided by Research

Yesterday, Cynthia Germanotta and her daughter Lady Gaga launched their new initiative to empower youth: the Born This Way Foundation. The Foundation wants to create a kinder, braver world so that youth can be the change-agents that we all need them to be. For youth to be empowered, the Foundation recognizes that 1) youth need to be safe; 2) youth need to have skills; and 3) youth need to have opportunities.

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What UK Politicians Can Learn About Online Communities

by: Matt Rhodes

There was an interesting piece in the FT this weekend, discussing how the UK’s political parties could learn from their US counterparts. It is party conference season in the UK at the moment - members of each of the main political parties will be meeting at various seaside resorts around the country to discuss policy and process.

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How Bad Is Greenwashing, Really?

Is greenwashing really as bad a problem as some are making it out to be?

I've been thinking about this question a lot recently, as the G-word crops up more and more frequently in articles, blogs, reports, and conversations. Of course, the answer depends a lot on one's view of the potential for big companies to improve their environmental performance — and talk truthfully about it — and whether the pace of corporate change is sufficient to address the magnitude of the problems we face. Like "beauty" (and "green"), "greenwash" is in the eye of the beholder.

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The Art of Survival: An Interview with Jerry White

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Mobilizing Generation 2.0

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Making What's Inconvenient Matter

by: David Wigder

An Interview with Mark Williams, EVP/Partner at The Martin Agency and Planning Director for the “We Can Solve It” Campaign

While many consider the release of Al Gore’s An Inconvenient Truth to be a turning point regarding consumer awareness about climate change, consumer surveys indicate that much work is still left to be done.

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