The Obama White House, as measured by its willingness to embrace new technology platforms on a rolling basis, is perhaps the most innovative in history. This week’s Google+ Hangout with the President – essentially an FDR fireside chat updated for the Internet era viewable by millions on YouTube – is just the latest example of the Obama White House embracing Silicon Valley innovation to communicate with the American electorate.
Dominic Basulto Obama politics political marketing social media Internet technology US electionsby: Nancy Baym
The worlds of politics and fandom have been merging for some time, and it’s never been clearer than in this US election cycle where “user-generated content” from YouTube debate questions to Obama girl videos to Facebook groups to political blogs have been so important and inescapable.
Nancy Baym Clinton McCain political marketing fandom mashups online US elections YouTube consumer generated content Obama