by: Idris Mootee
The headline "Don’t Mistake Innovation For Strategy" posted by my friend Bruce Temkin (Forrester) on his blog Customer Experience Matters caught my attention. He was quoting Al Reis' article in Advertising Age with the title: Innovation Should Be Seen as a Tactic, Not a Business Strategy. Here are some excerpts from Ries:
tactics strategy marketing innovation branding Idris Mootee Toyota Samsung Honda Al Reisby: Jennifer Rice
The following phrase jumped out at me as I was reading the partial transcript of Peter Weedfald's keynote speech at Ad:Tech on FCNow (Peter is SVP of strategic marketing and new media for Samsung):
Peter Weedfald customer insights brand experiences customer centric policies Jennifer Rice Microsoft Samsung B2B
