Roger Dooley

Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak!

My Stuff

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Defeat Comparison Shoppers, Brain Upgrades, More – Roger’s Picks

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!

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Do You Suffer From Funnel Vision?

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten.

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How Sunshine Changes Reviews, Psycho Trolls, and More – Roger’s Picks

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too!

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Cognitive Funnels, Powerful Call-to-Action, More… Roger’s Picks

This reading isn’t required… but you’ll miss out if you don’t read at least a few of our top picks for the week!

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Starbucks Name-Botching, 10 Conversion Psych Resources, More… Roger’s Picks

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.

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Two Words That Change How People Think of You

Almost certainly, there are two words that have been drilled into you as important since the day you started talking.

Now, research shows these words have surprising power over how others perceive you.

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Death of the Sales Funnel, Bad Body Language, and More – Roger’s Picks

Essential reading for the weekend…

They say money can’t buy happiness, but can science get you to a happier state? Lots of researchers are working on that, so the answer may be “yes.” Dr. Jeremy Dean (@PsyBlog) shares some of the latest work in Happiness: 10 Fascinating New Psychology Studies Everyone Should Know.

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Manipulation vs. Customer Focus, Dilbert-style

One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus:

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The Perfect Daily Routine, Landing Page Secrets, More – Roger’s Picks

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can Connect With Every Area Of The Human Brain.

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