Roger Dooley

Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks!

Continue Reading

Giant Conversion Booster, Happy Design, More – Roger’s Picks

Here’s our curated list of some great content we found this week!

I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing.

Continue Reading

It’s Time to Forget the Fold

If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more. (It’s an anachronistic term from the newspaper days, when stories above the fold in the middle of the page were more prominent than those below.) Many advertising contracts specify “above the fold” placement on web pages, although exactly where that fold occurs depends on a variety of factors like screen resolution, browser window dimensions, etc.

Continue Reading

Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks

Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment!

Consumers pay little attention to packaging, and even many product makers consider it a minor part of the marketing mix.

Continue Reading

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own!

If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying to convert browsers into buyers or leads.

Continue Reading

Dumb Comments by Others Make YOU Look Dumb

Writers need to think about more than the quality of their writing. They need to worry about the quality of the comments on their content. A recent experiment produced an interesting finding: the presence of low-quality comments on an article caused the article itself to be considered lower in quality.

Continue Reading

Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks

Here’s some of the best stuff I found since last week… add your own great find in a comment!

Want to be the Titan of Twitter? The Giant of Google+? Demian Farnworth (@demianfarnworth), writing at Copyblogger (@Copyblogger), offers a simple way to focus your copy that is guaranteed to get your posts more engagement in Master This Copywriting Formula to Dominate Any Social Media Platform.

Continue Reading

How to Win Arguments, Be Attractive, & More – Roger’s Picks

Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”.

Continue Reading

Mind Hacks, IBM’s Watson as Marketing Expert, and More – Roger’s Picks

As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment!

Continue Reading

The Perfect Landing Page, Story Power, More… Roger’s Picks

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling.

Continue Reading
Subscribe to RSS - Roger Dooley