Roger Dooley

Cooties, Conversion, Brain Reboots, and Habits – Roger’s Picks

Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy!

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The Cootie Effect: Touch, Contagion, and Magical Thinking

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its “cooties“) when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger.

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Videos That Convert, Worst ORM Strategy Ever, Monkey Takedown, More – Roger’s Picks

Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment!

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Selling to Tightwads, High-heeled Hotties, Killer Ad Copy, More – Roger’s Picks

And here’s our reading list for this week:

Eloise Keating (@ellykeating)’s Brain gain: How neuroscience can improve your business’ marketing today picks up some of the key points from my Australian speech at the Creative Fuel Conference in Sydney.

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Why Your Website Launch Is DOA, Twitter Psychology, & More – Roger’s Picks

Here’s what we discovered last week, with my own new content below:

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A Super-Simple Way To Make Your Prices Seem Lower… With One Catch

Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male customers.

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Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks!

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Giant Conversion Booster, Happy Design, More – Roger’s Picks

Here’s our curated list of some great content we found this week!

I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing.

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It’s Time to Forget the Fold

If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more. (It’s an anachronistic term from the newspaper days, when stories above the fold in the middle of the page were more prominent than those below.) Many advertising contracts specify “above the fold” placement on web pages, although exactly where that fold occurs depends on a variety of factors like screen resolution, browser window dimensions, etc.

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Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks

Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment!

Consumers pay little attention to packaging, and even many product makers consider it a minor part of the marketing mix.

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