Roger Dooley

The Wrong Font Can Kill You. Literally. Your Sales, Too.

Can the font used for important medical instructions affect how well patients follow them?

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Neuromarketing Bats 1 for 6, Still Wins

Lack of validation of neuromarketing techniques in controlled academic studies has been a sore spot for years. Scientific claims don’t get much credence if they haven’t been published in peer-reviewed journals. 

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How To Set the Right Price Every Time

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process.

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Be Awesome, from First Impression to Last, and More – Roger’s Pick

Feed your brain with this batch of recommended reading:

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Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks

Some people have called neuromarketing junk science, but it turns out there’s a more egregious (and common) offender. Here’s your latest reading list:

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Here’s Why Smart Marketers Use A/B Testing

How often are websites designed using “best practices” or by trusting the experience of a seasoned expert? The answer is, “all too frequently.”

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Mega-Recap for Roger’s Picks

My “picks” went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here, Forbes, and my podcasts at RogerDooley.com, along with a few tasty morsels from around the web.

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Beyond Clicks: Headlines That Persuade

In the days when articles were on physical paper, headlines appeared in large type directly above the content. They were written to capture the essence of the story and, frequently, amuse with clever wordplay. While a newspaper’s main headline was written, in part, to sell copies, article headlines served to get you to read, or start reading, the article.

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Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak!

My Stuff

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Defeat Comparison Shoppers, Brain Upgrades, More – Roger’s Picks

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!

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