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An ever increasing number of companies are implementing the Net Promoter System as a method for driving customer-centricity. But even though the NPS approach appears seductively simple, it requires attention at ever level of the organisation. A well-executed Net Promoter programme can drive growth and profit. One that is badly implemented, only creates cost and disillusionement.
Alain Thys Bain ING Net Promoter Score Net Promoter System Net Promotor Net Promotor Score NPS Philips satmetrix seminar Stefan Kolleby: Design Translator
In the same spirit as Visions of the Future Project, Philips generously shares with us their research findings of what our possible lifestyles could be in the era post 2020. Called Design Probes it is:
…a dedicated ‘far-future’ research initiative to track trends and developments that may ultimately evolve into mainstream issues that have a significant impact on business.
design Philips Electronic Sensing Jewelry Design Probes Design Translatorby: C. Sven Johnson
For those of you who recall my earlier entry discussing the Philips Design probe discussion (reLink), consider this a follow-on post.
I took the time to sit in on the Philips meeting and while I crashed out (twice) and lost my chat record, you can read it here: “Sophrosyne’s Saturday Salon: Philips Design Probe - SKIN:Tattoo” (Link).
virtual worlds trust reputation design Philips C. Sven Johnsonby: C. Sven Johnson
About a week ago I was lucky enough to get myself logged into Second Life to attend a question & answer session with representatives from Steelcase, the office furniture manufacturer. Unfortunately there won’t be an audio posted online, so I thought I’d post a couple of things I wrote down at the conclusion of the meeting and share them here; mostly for the benefit of any Industrial Designers that might surf through. But don’t quote
Starwood SAP virtual worlds open innovation design Reebok Philips Nike CAD 3D Steelcase C. Sven Johnsonby: C. Sven Johnson
A few weeks back I wondered if Philips was going to get more involved in the Second Life community (reLink). Well, it just so happens I caught word that they’re conducting a discussion group later today inside the virtual world to discuss, interestingly enough, “SKIN: Tattoos” (Link).
virtual worlds wearables innovation design digital living Philips C. Sven Johnsonby: Ilya Vedrashko
It looks like Philips was just awarded a patent for a device that would prevent "a viewer from switching from a channel when an advertisement is being displayed on the channel.
TV Ilya Vedrashko ad-skipping ads broadcasters Philips patentby: Joel Makower
I’ve been tracking the opinion polls on green marketing for nearly two decades now, and I’ll admit to several Groundhog Day moments: the same polls revealing pretty much the same optimistic data over and over and over.
green marketing research sustainability CSR durability efficiency Electrolux Philips Toyota Joel Makower customer insights innovation