Rebellion Lab, a digital strategy boutique, has posted an interesting article on their blog about YDreams' Sensorium for L'Oreal: Bringing Innovation to Perfumes. Sensorium, designed by Portugal-based YDreams, is an in-store P.O.S app debuted at Portuguese Perfumes & Companhia stores. The app help customers choose the right fragrance.
in-store POS serious games retail Eliane Alhadeff