The Obama White House, as measured by its willingness to embrace new technology platforms on a rolling basis, is perhaps the most innovative in history. This week’s Google+ Hangout with the President – essentially an FDR fireside chat updated for the Internet era viewable by millions on YouTube – is just the latest example of the Obama White House embracing Silicon Valley innovation to communicate with the American electorate.
Dominic Basulto Obama politics political marketing social media Internet technology US electionsby: Idris Mootee
Let’s be happy is the global theme of the year. At least most of the ads will be trying to do that. It is starting with the Coca Cola launching a new marketing campaign with tagline "Open Happiness." Both Coke and Pepsi at the same time are launching big new campaigns and big marketing blitzes behind their flagship colas, we are seeing a Cola war in the making. Not a bad thing for this economy.
Obama Idris Mootee hapiness Coca-Cola campaign attention advertising Pepsi happyby: David Polinchock
Is it possible that sometimes we just expect too much in this connected, fast moving world? During last year's Motrin controversy, one of the main complaints was that no one responded over the weekend. To people complaining about an ad they didn't like.
David Polinchock technology usage White House Obamaby: David Armano
If you paid a visit to Barack Obama's Twitter page—you would see a moment frozen in time. The last message sent out was on November 5th, which on Twitter is a life time. It reads
"We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks."
politics followers Twitter Obama David Armanoby: Karl Long
I was inspired to write this after seeing the amazing case study from the team that worked on the Obama identity, which could well become one of the most iconic identities in our time. What struck me was the approach was less like the classic ‘brand as a monolith’ strategy, and much more ‘brand as a canvas’. Deliberate or not, the brand gained it’s own life in social media as people took it and mashed it up.
social media mash-ups branding brand identity Obama Karl Longby: Roger Dooley
There’s little doubt that some macro political factors were decisive in driving Barack Obama’s presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain’s advantage instead of Obama’s, the economic crisis gave Obama a whole new issue to blame on the Bush administration and, by inference, on McCain.
politics political marketing neuromarketing emotions US Roger Dooley Obama McCain campaign
