The mobile health revolution, which started and took off in overseas emerging markets, is rapidly making its way to the U.S. The past few months have brought a surge of new innovations - the FitBit Ultra, the Jawbone UP and now the Nike+ FuelBand, all of which attempt to combine fitness tracking and health awareness into an attractively-designed mobile product.
Dominic Basulto Nike lifestyle healthcare gamification digital living fitness wellnessby: Nancy Baym
In my favorite case of online fan empowerment, the purchase of soccer team Ebbsfleet United by 28,000+ members of a website organized to buy a team is a done done done deal. The fans will be voting on team selection in March, but they’ve already voted for Nike:
football fans fan empowerment soccer online Nike Nancy Baym Ebbsfleet Unitedby: Ilya Vedrashko
All these people in A&F behind Obama - not a product placement.
Which brings up an old question: what's the effect of news photography on a brand?
product placement Ilya Vedrashko Britney Spears branding news celebrities Starbucks Obama Nike Abercrombie Coca-Colaby: C. Sven Johnson
About a week ago I was lucky enough to get myself logged into Second Life to attend a question & answer session with representatives from Steelcase, the office furniture manufacturer. Unfortunately there won’t be an audio posted online, so I thought I’d post a couple of things I wrote down at the conclusion of the meeting and share them here; mostly for the benefit of any Industrial Designers that might surf through. But don’t quote
Starwood SAP virtual worlds open innovation design Reebok Philips Nike CAD 3D Steelcase C. Sven Johnsonby: Karl Long
Nike has done some very exciting things with its Nike + campaign. If you’re not familiar basically Nike has created a little device (an accelerometer you put in your shoe) for the iPod nano that reports back how far you have run, your pace etc.
online digital living design branding Nike Karl Long customer experiences tools
