This paraphrased quote comes from a March Ad Age article and is attributed to Matt Freeman, head of Tribal DDB. It isn’t a new point to make but I liked the simplicity of explaining it this way. adage.com/abstract.php?article_id=125741
At my old agency we used to sometimes talk about “the immunised consumer”. The point we were trying to make was that the practice of ad avoidance isn’t just to do with tools that people employ to block out ads - be it the fast-forward button on a DVR, pop-up blocker, etc.
I’ve always been fascinated by efforts to map cyberspace… most maps seem to focus on the physical network connections but the ones I find the most interesting are those that try to map the diversity and connections between content. This quote nicely articulates why.
I really like this analogy. It touches on an interesting debate too… although I personally agree 100% open always trumps 100% closed in the end, nowadays it’s not always so black and white. Services can be open in some aspects and not others; there are different degrees of open-ness…