Lynette Webb

In Quarter of Homes Only One Person Can Control Technology

by: Lynette Webb

I’m only surprised it’s not lower. :-)

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If the News Is That Important It Will Find Me

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Paid vs Earned Media - on Internet Is Fair Fight

by: Lynette Webb

This paraphrased quote comes from a March Ad Age article and is attributed to Matt Freeman, head of Tribal DDB. It isn’t a new point to make but I liked the simplicity of explaining it this way.
adage.com/abstract.php?article_id=125741

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Wikipedia Is Like a Community Leaf Raking Project

by: Lynette Webb

This quote is slightly paraphrased but comes from a great recent article in The Guardian about Wikipedia by Nicholson Baker. www.guardian.co.uk/technology/2008/apr/10/wikipedia.internet

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Consumers Treat Advertising Like Trains

by: Lynette Webb

At my old agency we used to sometimes talk about “the immunised consumer”. The point we were trying to make was that the practice of ad avoidance isn’t just to do with tools that people employ to block out ads - be it the fast-forward button on a DVR, pop-up blocker, etc.

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I Blame the Public - the Death of Empathy

by: Lynette Webb

This quote is extracted from a column India Knight wrote in The Times, that I found via www.psfk.com/2007/11/web-20-and-trial-by-the-masses.html
As Jessica from PSFK said… “the death of empathy - is anybody else terrified?”. In a word, yes.

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Web Shows What We Have Chosen to Care about

by: Lynette Webb

I’ve always been fascinated by efforts to map cyberspace… most maps seem to focus on the physical network connections but the ones I find the most interesting are those that try to map the diversity and connections between content. This quote nicely articulates why.

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Proprietary Platforms are Like Ice Cubes

by: Lynette Webb

I really like this analogy. It touches on an interesting debate too… although I personally agree 100% open always trumps 100% closed in the end, nowadays it’s not always so black and white. Services can be open in some aspects and not others; there are different degrees of open-ness… 

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Interesting Snippets: The Book

by: Lynette Webb

Ta da... after a stupidly long delay, finally the book is ready. :-)

Ironically the hold up wasn't getting the content together, it was finding a cover image and binding that I liked - it took me 3 goes to get right!

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its a constant surprise to anyone over 30 that large parts of life can end up online

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