Are you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me when it appeared, and to generate a second one I had to surf a variety of profiles. Here’s what I like about these ad:
ads LinkedIn neuromarketing personalization Roger Dooley social media targeting[this post was originally written for the live.orange.com blog]
LinkedIn is aiming at keeping its users happy
In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only – even though only in this case is very relative – 136 million users worldwide and it’s LinkedIn.
LinkedIn social media social networks Yann GourvennecIf you haven't seen it already, the third installment of the infamous slideshow, "What The F**ck Is Social Media?" has been published over at Slideshare by Marta Kagan. Since I'm a sucker for good visual communication or any good communication for that matter, I highly recommend flipping through it as it's both informative and entertaining. And it contains a few updated stats:
David Armano social media Facebook Twitter LinkedIn YouTubeby: danah boyd
Two deeply embedded values in the world of technology development are efficiency and reliability. Companies pride themselves in maximizing efficiency and reliability and, for the most part, consumers agree. We like when our search engines produce results quickly and reliably. Yet, when it comes to social technologies, I suspect that efficiency and reliability are not the ideal metrics.
Let's start with reliability. In some senses, we want our social
digital living danah boyd MySpace LinkedIn Facebook social networks social media mobile
