The news that Ladies' Home Journal was turning to crowdsourcing as a way forward was a bit of a shock to me. The first company I started, Sports and Fitness Publishing, was a magazine company. You could say that I have ink in my blood. My Dad, Grandfather and Great Grandfather were all newspaper publishers. Almost every summer job I had in High School and College was working at the Canton Daily Ledger, my hometown paper.
ad agencies ad industry advertising creatives crowdsourcing John Winsor Madison Avenue publishingI often wonder what makes us pull up short. Why do we not step over the line between being comfortable and terrified? Between the center and the edge? Between staying the course on a path we know leads to a slow decline and another that leads to an exciting but unknown future?
change fear John Winsor life people relevanceI had an epiphany a couple of days ago when leaving the Denver airport. In the last 6 months the airport parking management has replaced pay booth attendants with self-serve technology that allows drivers to speed up their exit from the parking garage by not having to deal with anyone. The result has been not only faster service for the customers but also has given the airport management the ability to cut their expenses through a reduction in staffing.
advertising John Winsor collaborationI’ve been struck by all of the recent accusations flying around as client/agency relationships have become more fluid -- from the rant of an industry honcho at the latest 4A’s conference saying he blames clients for the state of the industry to the “they didn’t fire us we fired them” attitude of agencies making the rounds every time a client decides it’s time for a new direction.
John Winsor advertising creatives ad agenciesIt was an honor to be a judge for TED's first annual Ads Worth Spreading Intiative. This feels like a really important project. As we become more digitally connected what an ad is has changed. When I had a chance to look at all of the great entries I was most interested in ads that couldn't have been made before the explosion of digital connectivity.
John Winsor advertising TED creativityWow. What a wild week. What started out as a question I posed to the world about how to handle the rejection letter one of my 8-year-sons, Harry, received from Boeing has turned into a global conversation with amazingly positive results. Here’s what happened in a week:
airline services Boeing John Winsor social mediaI am pleased to announce that my new book, Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation is out. Well, it's not totally a new book. Doug Seibold, Eileen Johnson and the good folks at Agate Publishing suggested that we republish my 2004 book, Beyond the Brand. Both of us felt that the book needed to be updated and that the original title didn't really capture what the book was about. We decided to go back to the name I had initially proposed to my first publisher, Flipped.
books co-creation crowdsourcing innovation John Winsor wisdom of crowdsThe business of marketing is in the midst of a massive cultural shift. While buzzwords like co-creation, mass-collaboration and crowdsourcing are all the rage, there’s actually a much bigger and deeper change going on with the way work gets done.
John Winsor disruptive crowdsourcing consumer engagement
