by: Jennifer Rice
There's a terrific article in this month's Harvard Business Review entitled "Customer-Centered Brand Management." (You can purchase and download the article here for $6.)
General Motors John Moore customer-centricity co-creation brand management Jennifer Riceby: Jennifer Rice
John Moore at OurHouse posts an article on lack of employee motivation. A Gallup poll found that 80% of British workers lack any real commitment to their jobs, and there have been similar findings in the US. John comments:
Jennifer Rice employees motivation employees engagement internal branding HR John Moore
