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by: Joel Makower
Timberland, the often-maverick maker of footwear and apparel, last week unveiled a self-described "nutritional label" it plans to put on all of its shoeboxes in the coming year.
design branding Joel Makower Timberland metrics transparency CSR greenby: Joel Makower
The notion of "sustainable consumption and production" continues to be one of the more persistent and vexing challenges on the sustainability front.
customer insights green marketing Joel Makower social responsibility green consumerism sustainabilityby: Joel Makower
It's axiomatic that the more people truly understand something, the better able they'll be to create informed opinions and decisions. And in the case of environmental literacy, what we don't know truly could hurt us.
NEETF research education green Joel Makower social responsibility Green Gaugeby: Joel Makower
At last: we now know what's "Beyond Petroleum."
That moniker, as you well know, has been energy giant BP's tagline since 2002, when the company formerly known as British Petroleum, and then BPAmoco, changed its corporate name to BP plc. The "Beyond Petroleum" tagline has been so successful that I've heard business students and other smart souls swear that it had become the company's new name.
Joel Makower sustainability Beyond Petroleum innovation energy management branding greenby: Joel Makower
I've just been given a sneak peek at the findings of the 2005 "Green Gauge Report," and it has implications for anyone seeking to promote sustainability, climate action, green consumerism, clean technologies, or any other worldchanging product, service, or cause.
research Green Gauge green customer insights Joel Makower social responsibilityOne of the realities of the world of environmentalism is how much everything is interconnected. You tug on one thread of one ecosystem and another thread unravels.
It’s a classic problem that government agencies have in creating good environmental policy and law: protect the spotted owl but imperil loggers’ jobs; promote economic development in impoverished areas but further stress the local water supply; allow local residents to build nice homes on barrier islands, and reduce hurricane protection for millions.
CSR ecosystems green innovation Joel Makower sustainabilityby: Joel Makower
There’s some encouraging news for polylactic acid, the promising but beleaguered corn-based polymer intended to replace conventional petroleum-based plastics and help usher in a new era of biobased products.
biotech Joel Makower innovation entrepreneurship green