Not science fiction anymore, this: "Once chairs and other things become content, the prospect of rampant chair piracy turns from unimaginable into very real." The Pirate Bay is opening a new category for the new kind of piratable stuff: "We believe that the next step in copying will be made from digital form into physical form. It will be physical objects. Or as we decided to call them: Physibles.
Ilya Vedrashko piracy The Pirate Bay technology 3D printingI took my first Kodak Photo Spot (wiki) pictures at my spring break trip to the Disney World in the mid-1990s, and through all these years I've never stopped admiring their genius. It's a marketing idea whose elegance has rarely been emulated. I love how organically spreadable the signs were, how they subtly nudged you to spend another scarce frame of film, and how they made people's lives a little bit better by giving their memories just the right composition.
Kodak photography Ilya VedrashkoAs part of Hill's Beacon initiative, I traveled to the Y Combinator's Ad Innovation Conference earlier this week to watch some 20 YC-funded start-ups present their technologies to a roomful of ad people. AdExchanger already has a nice write-up that explains what each company does, so that's not what I am going to do here. Instead, I will go through my notes trying to answer the question Paul Graham, the YC co-founder (pictured above with the glass), asked after the event: "So, what stuck?"
digital advertising Ilya Vedrashko innovation technologyA Microsoft guy explains how Kinect and Nuads will add gestural and voice goodness to TV ads served through Xbox.
Would one have to be standing up for this? Are people's living spaces spacious enough to accomodate Kinect? And would anyone care?
advertising technology TV Ilya Vedrashko interactivityOn May 12, 1994, the CEO of Procter & Gamble Edwin Artzt delivered a speech at the annual 4As conference on the future of advertising. It has since become a classic, often referenced but rarely read in full. The speech, written months before the first banner ad received its first impression, was prescient in many regards and inspiring throughout:
advertising change future of advertising Ilya Vedrashko media consumption on-demand media technology TV"Influentials" is a funny word that makes me think of someone sick with influenza, with a runny nose and a feverish delirium. That aside, Merriam-Webster offers an amusing definition of influence as "an ethereal fluid held to flow from the stars and to affect the actions of humans."
Ilya Vedrashko influence influentials
