What is Design Thinking? Because of the word “design” many automatically associate it with the craft of design or design as a profession. Actually it has less to do with “design” and more with “system”. There are many ways to define "design thinking" and this list is not exhaustive:
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Why innovative new products fail? Because marketers believe they know the industry, the product market and the customers and their needs. And after going through cycles of input gathering, any original innovative ideas were ultimately turned into something a lot like their existing products with minor improvisation. Sounds familiar?Idris Mootee innovation failure customer insights
The future is scary and there are reasons for it. I have been giving a lot of keynotes lately to different professional organizations and senior executive roundtables and my keynote topic of strategic innovation and design thinking went beyond innovating to find growth and adapting to new economic, market, political and social order.Idris Mootee change future strategy chaos logic
What's new with GPS? There were the 3D maps, then traffic information with live refresh every two minutes so to help others avoid heavy traffic jams and GPS watch. What’s next?
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When people ask the question "Do you know the correct answer?", I don't like that question at all. It is not a smart question as a start. The biggest problem with our formal education systems is our over-emphasis on finding the correct answer to a particular problem. While the quest for correct answers helps us function at work, it also impedes us when it comes to making the bigger, more important decisions, largely because many bigger, real-life business issues are ambiguous, complex and dynamic.Idris Mootee creativity logic emotion creative thinking people
I've just delivered an opening keynote in Mexico City for AMAP. The topic was STRATEGY IN THE AGE OF INNOVATION: How do we anticipate and leverage industry breakpoints? A very engaging audience and the weather was great.Idris Mootee industry breakpoints innovation strategy
What is value creation? Something commonly used in strategic discussions but not well understood among managers as well as business or design school students. If a company needs to reinvent itself, they need to put value creation first. If a disrupter wants to attack an industry leader, it needs to put value creation first.Idris Mootee innovation value creation short term long term view
Back from London and a very productive week. Many are still sadden by the loss of Steve Jobs. I quote Ginsberg: "I saw the best minds of my generation... angelheaded hipster raging or the ancient heavenly connection, in the machinery of night...". The world misses Steve Jobs.Idris Mootee design Apple touch screen technology interaction design behaviour
What a month, from Phoenix to Cincinnati, then New York City, then Monterrey (Mexico) to Moscow and now in London. Meetings after meetings and I don't know where I am. It is like that guy in the movie. I need to have a week sitting down and do some work. Perhaps next week.
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A lot of talk and interest around the concept of co-creation. It is no question that this is going to have lasting implications on how products and experiences are designed, developed and marketed. In 3-5 years, customer co-creation will be part of the norm of everyday business.automotive change co-creation Idris Mootee innovation