Idris Mootee

Even if You See the End Is Coming, You Still Need a Strategy Out. It Is the Time To Think New Game

Almost all companies at some point face some serious crisis. Sometimes it is clear that the end is near or coming and no one can see the light at the end of the tunnel, at least not until you see it. Sometimes you know there is a way out but not sure how. 

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Virtual Reality Is the Next Big Thing. Beyond Shocking and Disruptive. It Will Create Tens of Billions of Value. Who Will Win This Game?

The world is becoming crazier and more exciting as Virtual Realities are becoming more real and the lines between our physical world and virtual word are fast becoming blurred. 

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There Is a Difference Between Business Turnaround and Business Transformation. It Is Easy To Tell Which Is Harder

All companies go through some kind of crisis at some point but what does it take to get out of it? There aren’t many successful turnarounds in large companies and the bigger the company and the longer the history, the more difficult it is for any turnaround and its success rate is lower. 

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Eight Most Common Marketing Mistakes That You Should Avoid Making

Everyone is an expert in marketing these days. And with social media, everyone is an ad critic. Not entirely a bad thing, but as marketers you need to know how to filter the noise. People need to understand the difference between STRATEGIC MARKETING, MARKETING COMMUNICATIONS and CHANNEL MARKETING

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Rober Parker's Wine Scoring System Can Be Applied in Business, Too

Robert Parker is the most widely known and influential wine critic in the world today. His popular wine scoring system was the first simple way to determine the quality of wine. Parker is known for his preference for powerful reds from Napa and the Rhone and has inadvertently made becoming a wine critic almost impossible, since— in part because of the success of his scoring system. 

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Five Deadly Mistakes of Organization Transformation That Leaders Must Avoid

So you are ready to transform your organization? You want your organization to leapfrog the industry? You want to deliver above industry average growth? And do you know what are the most common mistakes that leaders and even very smart and experienced leaders make? The most common one is sticking with the usual way, the easy way and the proven way.

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Design Leadership Is More than Simplicity. It Is About Design Discipline.

El·e·gant, an adjective and define or characterized by or exhibiting refined, tasteful beauty of manner, form, or style. Marc Jacob? Chanel? Jil Sander? Hermes? All are unquestionably elegant by design in the fashion world. How about smartphones or interfaces? Can they be elegant? 

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The Most Successful Wearable Design Is All About Balance, Benefit, Beauty and Behavior

This is the billion-dollar question: “How do we create the iPhone or Walkman of wearables?” and “How do we create sub-ecosystems around these wearables?” At the CES who this year, you can still see everyone displaying their newest or not-so-new wearable ideas. No one can afford to miss the train but most of the wearables out there now are just toys and eventually will become thrown always. I can't find a reason anyone would want to buy most these so called wearables. 

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In the Near Future, Instead of Choosing Between AT&T, Verizon, Sprint and T-Mobile, You Can Also Pick Google or Apple as Your Mobile Carriers

The US mobile industry has been in a clear state of duopoly with Verizon and AT&T occupying about 70-75% of both consumer and enterprise market. T-Mobile is attempting to disrupt the current status but the impact will not be sustainable, although its Uncarrier attack effort is causing a lot of noise. 

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The “Internet of Useless Things” or IuT Is Everywhere. Not Every Player Has a Plan.


The CES is a good one this year. Everywhere is IoT. And honestly I am little tired of hearing IoT or “Internet of Things” which is estimated to become a $7 trillion industry where thermometers, clocks, garbage cans, toilets, washing machines, watches, smart phones, fridges, baby monitors, garage doors and coffee makers are all connected digitally, allowing seamless interactions and smart living for us. Sensors are cheap and can be deployed everywhere collecting data, unnoticed. 

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