An occasional hurdle you face in social media marketing is the ‘Facebook only’ approach.
Depending on their level of social media knowledge and their need to show the big number internally, you’ll sometimes get a directive from a marketer to focus on Facebook at the expense of other networks. After all, surely 900 million users can’t be wrong.
Dirk Singer engagement Facebook social media“Facebook is worth $100 billion, but all I got was this lousy status update.” That just about sums up the type of public sentiment that has been inundating the Internet over the past few weeks. Facebook’s much-anticipated $100 billion IPO is almost ready to hit the market after a circus-like roadshow where Zuckerberg was chided for, among other things, wearing a black hoodie.
Dominic Basulto Facebook social mediaThose of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare – as a longtime online community builder, I’ve found that “poster’s remorse” is common – people post something too personal and later regret doing so. So why do people share so much?
Roger Dooley neuromarketing social media FacebookGuest Post by: Alex Truby
In the UK, the Conservative Party and the Labour Party have been the main political rivals since the start of the 20th Century. Today they are vying to capture the hearts and minds of voters on Facebook. But how well are they doing? Here’s a nonpartisan analysis of what these two parties are doing using this social network, and what we can learn from them.
Alex Truby content marketing Facebook political marketing politics social mediaIn the UK this morning many commuters would have read a piece in The Metro about whether Pinterest is the next Facebook. This is not the first article or blog post about this, and I fear that it will not be the last. The short answer to this is ‘no’. And the longer answer is ‘no, because they are fundamentally different, non-competitive things’.
Matt Rhodes social media Pinterest Facebook monetisation contentGuest Post by: Jason Miller
Last week I was interviewed by Demand Gen Report regarding the recent IPO filing by Facebook and how it’s going to affect the B2B marketers’ world. (You can download the full report here.)
Jason Miller Facebook social media B2B marketingKeeping up with the Joneses just got harder, with Facebook finally flipping the switch on its new Timeline Apps that make it easier to share every fleeting moment of your fabulous life with each and every one of your friends. The gossip and invidious comparison that goes on between Facebook friends each day is about to intensify, thanks to 60 new Facebook Timeline apps that give 800 million people around the world an easier way to share their Facebook status with others.
Dominic Basulto Facebook social media status social behaviourGuest Post by: Jo Stratmann
Last year both Heineken and Carlsberg declared their intention to increase their marketing spend and so we thought it would be interesting to use analytics tool socialbakers to look at how both brands have fared in terms of their Facebook engagement strategy for the last quarter of this year (for the period 1st September – 13th December 2011).
Jo Stratmann Facebook engagement Heineken Carlsberg social mediaOver the past few years, we have seen the web transform from a medium that facilitates information exchange to one that enables social connections and conversation. Arguably, the recent launch of Facebook’s Timeline marks another milestone for the web, enabling a web experience more personal than ever before.
David Wigder Facebook green green marketing engagementAnnouncing new journal article: “Why Parents Help Their Children Lie to Facebook About Age: Unintended Consequences of the ‘Children’s Online Privacy Protection Act’” by danah boyd, Eszter Hargittai, Jason Schultz, and John Palfrey, First Monday.
danah boyd Facebook parenting policy privacy regulations social media
