Disney will give free admission to its parks to 1 million people who complete a day of volunteer work. It's an amazingly smart marketing tactic, and it has strategic implications that every business should consider.behaviour brand awareness brand value Disney Jonathan Salem Baskin
Disney's announced acquisition of Marvel Comics delivers 5,000 cartoon characters that can provide fodder for movies, books, games, plush toys, and amusement park rides. I'm not sure what this says about the future of the entertainment industry, or that what it says is particularly encouraging.brand awareness brand extension Disney entertainment Jonathan Salem Baskin Marvel Comics
According to the New York Times, the Walt Disney Company is operating a “secretive” lab in Austin, Texas, to perform neuromarketing studies. Specifically, the NYTimes describes a program to determine the effectiveness of online ads:Roger Dooley neuromarketing Disney
by: David Polinchock
I got to listen to Michael Eisner rehearse yesterday and enjoyed it a great deal. His first point is that the killer app is creative storytelling. Long relationship between storytelling and emerging technologies. Storytelling is an emotional experience and there's no better way to connect with consumers.Disney storytelling David Polinchock Advance08 branding Michael Eisner
by: Dick Stroud
A short supply of kids but a plentiful supply of oldies means if you are Walt Disney you need to take some drastic action. With Japan's birthrate in decline, Disney has accepted the stark economics of the new market: the largest group of customers with the money and the time to spend a day on Splash Mountain or Pooh's Hunny Hunt is mostly retired.
To entice this burgeoning segment of society on to the rides the company is offering a cut-price seasongrey strategy Disney Dick Stroud segmentation 50-plus market segmentation retail marketing grey marketing
by: Eliane Alhadeff
Blended Learning involves the use of multiple learning environments - usually some combination of physical/face-to-face and online/virtual approaches.
In the strictest sense, blended learning is when an instructor combines two methods of delivery of instruction. However, this term most often applies to the use of technology on instruction.Mattel young online education blended learning Webkinz Warner Brothers Lego Global Kids Viacom Comscore Georgia State University Eliane Alhadeff Disney Club Penquin
by: John Sviokla
I often wonder what Walt Disney would be doing if he were alive today (e.g. WWDD). My guess is that he would be pioneering internet content, for more than any person in the history of entertainment, with the possible exception of a few Roman Emperors, he was willing to push the boundaries of new technology to create entirely new experiences.Disney media interaction customer experiences marketplace marketspace technology John Sviokla innovation