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by: David Wigder
“I have never seen anything equal to sustainability as far as attracting, motivating, and bring people together.” — Ray C. Anderson, Founder and Chairman of Interface in AmericanWay Magazine, October 1, 2007
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“We will not be measured by our aspirations. We will be measured by our actions”
– Wal-Mart CEO Lee Scott in making sustainability part of his core strategy
green David Wigder branding credibility enabler Coca-Cola accountability Umbria research Conservation International visionary transparency marketing communicationby: David Wigder
This week’s cover story in BusinessWeek featured the experience of Auden Schendler, corporate director of environmental affairs at the Aspen Skiing Company (ASC), as he tried to convince his senior management that going green was worth the investment (“Little Green Lies,” October 29, 2007).
David Wigder Aspen Skiing Company luxury marketers greenby: David Wigder
Electronic Arts (EA)'s SimCity, the popular simulation game that challenges users to build and run a metropolis, is set to release its latest version in mid-November - SimCity Societies - and is generating a lot of buzz in the process.
SimCity Societies role of marketing gaming virtual worlds green David Wigderby: David Wigder
Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized.
role of marketing consumer engagement marketers green David Wigderby: David Wigder
Promotional benefits are a popular marketing tactic used across almost every industry to acquire new customers. Marketers like offering such benefits as they can greatly increase acquisition rates or drive repeat purchases over time.
retail marketing innovators green customer insights David Wigderby: David Wigder
Like products, companies and celebrities, nations have brands, and these brands have attributes that describe them and value that is associated with them. Hosting the Olympic Games provides a unique opportunity for a country to both influence global perceptions about their national brand and enhance their nation's brand value by showcasing itself before the entire world.
China innovation sustainability brand value social responsibility branding. green Canada David Wigder national brandsby: David Wigder
Online advertisers are increasingly interested in targeting audiences with green affinities and publishers are aggregating traffic in order to provide compelling ways to do so.
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Paid search continues to grow and is now considered by most marketers to be a core component of their online marketing tool kits. This continued growth is not surprising, however, as it is hard to beat search as a marketing channel for both its efficiency and effectiveness.
on-demand media green marketing green customer experiences consumer behaviour David Wigder search marketing online