David Wigder

Green Marketing on Social Networks

by: David Wigder

Participation in social networks continues to grow seemingly without bounds as more people seek to connect, share and collaborate with likeminded individuals online. Today, hundreds of millions of online users have already signed up, with an increasing number belonging to more than one network.

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Waning Opportunity to be Early Mover on Green

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Greening Consumption

by: David Wigder
An Interview with Michel Gelobter, Founder and EVP of Cooler

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Going Green to Recruit and Retain Employees

by: David Wigder

“I have never seen anything equal to sustainability as far as attracting, motivating, and bring people together.”  — Ray C. Anderson, Founder and Chairman of Interface in AmericanWay Magazine, October 1, 2007

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Defining Green Brand Leadership

by: David Wigder

“We will not be measured by our aspirations. We will be measured by our actions”                   

– Wal-Mart CEO Lee Scott in making sustainability part of his core strategy

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Green Brand Disconnect

by: David Wigder

This week’s cover story in BusinessWeek featured the experience of Auden Schendler, corporate director of environmental affairs at the Aspen Skiing Company (ASC), as he tried to convince his senior management that going green was worth the investment (“Little Green Lies,” October 29, 2007).

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Greener SimCity Virtual World as Channel to Influence Real World Behaviors

by: David Wigder

Electronic Arts (EA)'s SimCity, the popular simulation game that challenges users to build and run a metropolis, is set to release its latest version in mid-November - SimCity Societies - and is generating a lot of buzz in the process. 

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Green Marketing as a Vehicle for Consumer Engagement

by: David Wigder

Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized. 

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Testing Green Promotional Benefits to Drive Acquisition

by: David Wigder

Promotional benefits are a popular marketing tactic used across almost every industry to acquire new customers. Marketers like offering such benefits as they can greatly increase acquisition rates or drive repeat purchases over time.

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China and Canada: Olympic Host Nations with Different Green National Brands

by: David Wigder

Like products, companies and celebrities, nations have brands, and these brands have attributes that describe them and value that is associated with them. Hosting the Olympic Games provides a unique opportunity for a country to both influence global perceptions about their national brand and enhance their nation's brand value by showcasing itself before the entire world.

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