I few years back, I made a new year's resolution to lose some weight, something that's way overdue. After years of eating whole cakes or bags of cookies and washing it down with a half gallon of milk, the calories caught up with me. I thought I could keep avoiding them for a couple of more years, but I couldn't hide any longer. So, I went to Dr. Rodriguez, a nutritionist that my wife & mother-in-law have used in the past with great results.
David Polinchock retail shopping experience value creation foodAndrew Weir writing at Brand Experience Matters has a nice post about the value of the physical retail experience. I especially like his concluding recommendation:
David Polinchock retail online retail brand experiences customer experiencesThanks to Adfreak for posting this video showing the very scary side of an augmented reality future. Sadly, this is what happens when advertising gets ahold of something. The truth is, when ad agencies talk about 360 advertising, what they're picturing is you with a circular TV surrounding your head. But I know that Sydney, who's 8 now, will use AR every day when she gets to college, so it's a technology that won't be going away any time soon.
advertising augmented reality David PolinchockI've gotten some excellent feedback on my 2010 predictions and thought that I would keep a brief excerpt up from here for a little while. You can find the full post by clicking on the link below and I’ve included the list here. Please let me know what you think.
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I've been trying to source the timeframe of this quote and haven't found an exact date yet, but here's what I do know. Leo Burnett died in 1971. So, even if he said this with his last breath, this still means in 1971 he was talking about interactive touch screen shopping.
advertising David Polinchock history marketing communicationThis was one of the talks at TED earlier this year that got everyone talking about what the future of AR can look like. This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.
augmented reality David Polinchock MIT TEDI'm a little behind in writing about this, but it's a great example of how people can use social media to get their stories out. As of July 21st, 2009, this video had 3,547,771 views, but that's only part of the story. Doing a google search, I get 3,140,000 results. Bing comes up with even more results. Sadly, searching on a United response to United Breaks Guitars, doesn't really come up with much.
David Polinchock customer experiences crisis management airline servicesThe long rumored motion controller for the XBox 360 was announced yesterday and so far everyone seems pretty psyched with it. Much like our AudienceGames In-Cinema Experience, they are using motion capture to make you the game controller. Of course, Project Natal is a lot more advanced then what we've been doing in cinema, where we have look at a whole audience of people, and they also added facial & voice recognition, which should add some really cool experience options to what they're doing.
David Polinchock games Microsoft Project Natal XboxIf you haven’t seen this piece by Allison Arieff and you're in the mall business, you should certainly be taking a look. Many of the things we’ve been talking about for years are things that people are just now exploring. The key take away is that the business model of the big mall needs to change, both from a back-end and a front end.
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