David Armano

Maybe Agencies Should Be More Like Blue Chip Companies

If you work in either an agency, consultancy or professional services firm, then you've likely seen an article or five over the past few years making the case for agencies to act more like start-ups. The logic goes something like this: start-ups are nimble and product focused.

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Topical Storms Brewing around Influence

On the heels of our influence panel at Mesh 2011, Klout has introduced a new feature they call "+K". A simple way to think of it is a like button for influence which connects someone to a topic which you choose. The move by Klout to add this feature signifies a broader effort which impacts conversations on the subject matter of digital influence—that influence is meaningless unless you have context such as what subject(s) people and organizations are credible in.

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Human Business Is Social Business

Last week I had the honor of performing the opening Keynote at Community Conference 2011 hosted in Copenhagen Denmark. A delightful, high quality event with attendees coming from all parts of Scandinavia and Europe, it also featured talks from Dell's Bill Johnston and Good Magazine's Max Schorr.


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Serious Play: The Business of Social Currency

Originally featured on Harvard Business Review

I've just spent my first week on the social network/game called Empire Avenue, a new kind of site. If Twitter encourages us to tell the world what we are doing, and Foursquare tempts us to tell the world where we are doing it, then Empire Avenue asks us to determine what we think our friends and brands we like are worth.

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What Bin Laden's Death Teaches Us about Modern Media

I'm sitting here on an historical Sunday evening watching the news of Osama Bin Laden's death unfold in real time. It's been over an hour since the news of a pending presidential statement first hit the national airwaves. It got me thinking about the state of media based on how I was digesting and consuming it. Here are a few thoughts:

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Rock Stars, Tribes, & Community Management

Yesterday I entertained an engaging conversation with a young professional working her way up through the industry. She made some interesting observations about the company I work for. She observed that we had a very active "tribe" in multiple social systems. She also noted that she associates one of our community managers (Suzanne) with our practice site (edelmandigital.com).

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Learning To Fly: The Four Stages of Social Business

Time to talk about social business planning again. My mother always told me, you have to "walk before you run" and as it turns out, the same is true for organizations looking to move from social media as a set of un-connected, chaotic collection of skunk work initiatives to a coordinated and purposeful initiative that works through the entire organization.

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The ROI of Your Mother

From Chris Brogan's blog

"Gary was talking about a person in the board room who was hounding him, “What’s the ROI of social media? What’s the ROI? What’s the ROI?” Gary’s answer, when he’d finally had enough? “What’s the ROI of your mother?"

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Moving from Social Media Tactics to Your Social Business Plan

Over a year ago, I put a presentation out in public titled "Social Media Is Dead. Long Live Common Sense". Admittedly, it was a little ahead of it's time. Most companies back then were not ready to think about social media outside of anything that looked like viral marketing at most and at the least, a place to monitor conversations.

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Campaigns & Ecosystems

From Business Insider:

"Here’s the thing about many social media agencies: they often find themselves in the position of having to polish a turd. You pay them to get the word out about something, but you might not have an actual thing (a “social object” if you will) to talk about. The internet likes to talk about things - cool things, new things, awesome things, shiny things, fun things. Social media agencies don’t make things. They talk about things"

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