by: Jonathan Salem Baskin
I know that I've written about it before, but the nonsense coming from the energy lobby continues to rub me the wrong way.
Big Oil continues to run lots of glossy, very expensive branding premised on claiming that there's some conversation going on between the energy producers and the consuming public.branding alternative energy Jonathan Salem Baskin CSR oil companies nuclear power fuels energetic efficiency
by: Michael Hoexter
In the first two parts of this summary series for policy makers, we have established that electric driven transport can fairly rapidly substitute for petroleum in most ground transport applications and that renewable electric generators will be the most quickly deployable and functional of the available energy alternatives.renewable electron economy US Michael Hoexter CSR Al Gore social responsibility renewable energy
by: Idris Mootee
The food business is ready for a transformation. According to WHO, 1.6 billion adults are overweight with 400 million clinically obese. It is estimated that more than 155 million school age children are overweight. This is a global problem and the industry is not doing enough to deal with this.food McDonald's Idris Mootee Hershey CSR innovation
Is greenwashing really as bad a problem as some are making it out to be?
I've been thinking about this question a lot recently, as the G-word crops up more and more frequently in articles, blogs, reports, and conversations. Of course, the answer depends a lot on one's view of the potential for big companies to improve their environmental performance — and talk truthfully about it — and whether the pace of corporate change is sufficient to address the magnitude of the problems we face. Like "beauty" (and "green"), "greenwash" is in the eye of the beholder.activism CSR green green marketing greenwashing Joel Makower social responsibility
by: Idris Mootee The idea of sustainable development is Halloween stories for corporations. Asking about what it would take to transform a company into a genuinely sustainable operation raises all sorts of uncomfortable questions in any strategy discussions. Questions like: What sort of society do we want? What kind of world do we want our children to live in? How do we best meet people's needs and drive social change? I have manyIdris Mootee sustainability social responsibility social change organizational behaviour CSR
by: David Wigder
While many corporations leverage the Internet to distribute information about environmental initiatives, a few companies are going much further by facilitating two-way dialogue with stakeholders.
Some companies may view such dialogue – via email, web forums, chat rooms and video - as risky, as it may open them up to public scrutiny. Moreover, this sentiment may be especially true today for those brands that compete in carbon-intensive industries.CSR marketers Shell General Motors corporate environment programs David Wigder Dell online environmental supply chain management dialogue British Telecom
by: Alain Thys Every day thousands of people die from bad marketing. Neither Google nor I remember where I read these words. Perhaps I never read them at all. But as I was flying from Zurich to Amsterdam I couldn't get them out of my mind.Alain Thys challenge CSR entrepreneurship ethics innovation marketing poverty social responsibility
by: David Wigder
“I have never seen anything equal to sustainability as far as attracting, motivating, and bring people together.” — Ray C. Anderson, Founder and Chairman of Interface in AmericanWay Magazine, October 1, 2007Ipsos MORI survey recruiting employees CSR social responsibility human resources green David Wigder