by: Joel Makower
I'm not sure whether it was strategic or serendipitous that the World Business Council on Sustainable Development released a report on sustainable consumption just a week before a recessionary Christmas — a time when countless millions were torn between the desire to shop and insufficient means to do so. Either way, it made for enhanced reading of what already was a pretty enlightening report.
lifestyle consumerism choice Joel Makower CSR sustainability public awareness productionby: Michael Hoexter
Now as the Big Three American automakers are teetering on the brink, is the time for the government to provide direction to an industry that has lacked a decisive winning strategy and forward-looking product plans over the past decade, if not decades.
green tech energetic efficiency electric cars automobile transport renewable energy hybrid cars green government Michael Hoexter Detroit CSRby: Jonathan Salem Baskin
Consumers are willing to pay more for ethically produced products, according to a study published in yesterday's Wall Street Journal and the MIT/Sloan Management Review.
The researchers, both Canadian academics, defined "socially responsible" companies as those which are:
Jonathan Salem Baskin CSR social responsibility research public awareness ethicsby: Joel Makower
A few weeks ago, I keynoted a conference of leaders from the Washington, D.C. metropolitan area — corporate executives, government officials, nonprofit leaders, and at least one university president. During the Q&A portion, one corporate VP asked how to weigh the implementation of environmental initiatives that don't have attractive returns on investments. "How can I justify putting money into things that don't make business sense?" she asked.
recession green marketing green business green regulation CSR Joel Makowerby: Idris Mootee
Here's a photo of us with our Fengshui consultant Paul Ng, he was working with our interior designer to maximize positive energy flow in our creative space. His analsyis was this new place is perfect for innovation. Nice to hear that since we've just signed a 5 year lease. A little bit of optimization work is needed, a waterfall or any other water scene on one of the walls on the East side of your office. This is more of standard practice. You can do that if you have a compass.
design big idea social media leadership innovation Idris Mootee Africa Coca-Cola CSR