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One of the realities of the world of environmentalism is how much everything is interconnected. You tug on one thread of one ecosystem and another thread unravels.
It’s a classic problem that government agencies have in creating good environmental policy and law: protect the spotted owl but imperil loggers’ jobs; promote economic development in impoverished areas but further stress the local water supply; allow local residents to build nice homes on barrier islands, and reduce hurricane protection for millions.
CSR ecosystems green innovation Joel Makower sustainabilityby: Joel Makower
I’ve been tracking the opinion polls on green marketing for nearly two decades now, and I’ll admit to several Groundhog Day moments: the same polls revealing pretty much the same optimistic data over and over and over.
green marketing research sustainability CSR durability efficiency Electrolux Philips Toyota Joel Makower customer insights innovationby: Joel Makower
Here's a riddle: What has two faces and just one name?
The answer: Many large companies, at least when it comes to their corporate responsibility practices when compared to their lobbying efforts.
transparency lobbying activity CSR green Joel Makowerby: Joel Makower
The advent of Earth Day fills my virtual and real mailboxes with press releases, P.R. campaigns, and other efforts by companies to somehow associate themselves with things environmental.
strategy shareholders green CSR sustainability Joel Makower transparencyby: Joel Makower
In the wake of growing concern in the corporate set about energy prices, climate change, and shareholder activism, my GreenBiz.com team this week will publish a timely briefing paper: Energy Management and Shareholder Value.
strategy GreenBiz Joel Makower sustainability energy management intangibles CSR green