We are working on a new Futurelab website. This means our current one may have hiccups. We apologize for any poor experience or layout.
Today is a watershed day for General Motors — and I’m not talking just about the historic and record-breaking initial public offering marking the company's return to the stock market, and away from majority ownership by the taxpayers.General Motors Joel Makower green CSR greenwashing automotive climate change carbon
I’ve been holding back on laying into the third and latest Sins of Greenwashing report — in part because I’m feeling too much like a broken record — but I’ve got to weigh in.
The report, if you’re not familiar with it, is published by TerraChoice, a Canadian-based environmental marketing agency. (Earlier this year, it was acquired by UL Environment, a division of Underwriters Laboratories. GreenBiz is engaged in a partnership with UL Environment that is wholly unrelated to TerraChoice.)Joel Makower green greenwashing TerraChoice CSR
Today, Newsweek releases its 2010 Green Rankings, its second annual effort to rate and rank the largest companies in the U.S. and the world. Dell and HP switched places for #1 and #2, and after that, who really cares?
The other 498 companies, that’s who.Newsweek sustainability CSR rankings green business Joel Makower green
This is an argument that will not go away anytime soon. I have had heated debate in our b-school days way back. The question goes back to the core of the modern corporation. What role does business plays in creating value in societies? Or the question should be more about the ‘how’? Among B-schools there are many different point of views on what is a modern corporation.CSR Idris Mootee value creation business strategy social change
Leave it to the company that so many people love to hate to first reinvent corporate social responsibility ("CSR") and now take on marketing.
Walmart has announced that it's creating a new function, called "marketing operations," and slotting its architect of corporate sustainability into the role, and it's taking its private brands marketer and putting her into the sustainability job. These moves say profound things about the marketing world, how Walmart is reinventing it and, by default, how it's leaving other marketers in the dust.Jonathan Salem Baskin marketing Walmart CSR sustainability
The customer is always right – so goes the mantra of every sales rep from time immemorial. But, as we know, what customers want may not be best for the planet. For some brands, this presents a dilemma: how do you satisfy consumer needs while remaining eco-responsible?CSR social responsibility consumer behaviour David Wigder green ecological footprint
The Authenticity Gap - that should be the title of my next book. Well, I don’t think I have time to write another book, it took me almost 5 weeks last time. I guess I will need at least 8 weeks. But no. Maybe a blog post, it takes only 15 mins. I do like the name, but I guess it won't sell well. Maybe "Authenticity Without Commitment", this is a far better title, I think I can sell 20,000 copies and sell a lot of seminars. Will get sponsorship from BP for sure.advertising authenticity brand equity CSR Idris Mootee organisational behaviour transparency
A couple weeks ago, I sketched out an Oil Independence Plan for the United States that was based on a combined move to more efficient uses of petroleum as well as a much more aggressive move to oil- (and natural gas-) independent infrastructure, than is currently proposed in existing legislation in the US Congress. [Since posting that plan, Craig Severance has written an equally ambitious and more detailed plan which can seen here.Michael Hoexter oil social responsibility CSR fuels politics taxes government energy convenience transport
P&G's Dawn dishwashing detergent is facing an immense and somewhat delicate opportunity: it has been donating product to help clean wildlife impacted by oil spills since the Exxon Valdez in 1989, and it is already making a contribution to BP's Gulf disaster relief. I understand that its marketers are considering how much more it might do without getting accused of opportunism.Jonathan Salem Baskin actions relevance authenticity brands P&G credibility CSR
Earth Day is behind us and I'm digging out of my cluttered digital desktop to uncover the nuggets of value that have been hidden amid the countless pitches and come-ons typical of April's environmental hoopla. Among those nuggets: three reports and guidebooks on ... making green pitches and come-ons.green influence Joel Makower green marketing greewashing reports transparency sustainability CSR corporate communication
I’m old enough to remember the very first Earth Day, in 1970. It was my senior year at Skyline High in Oakland, California. Many of us walked to school that day (as opposed to taking public transit, my normal means of getting to class). There was a student fair with a few rickety card tables displaying information about how to recycle, use less water, pick up litter, stuff like that.CSR Earth Day green Joel Makower