Business And Games

Game-Based Marketing: Book Review

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.

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Ilya Vedrashko marketing games books book review gamification Business and Games

Game-Based Marketing: Book Review

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.

***

Read more ...

book review books Business and Games games gamification Ilya marketing

Muzzy Lane’s Marketing 101 Wins Serious Games Showcase & Challenge for Business

Muzzy Lane is the 2010 Serious Games Showcase & Challenge winner for the business game category with Marketing 101 - The Principles of Marketing.  

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10 Ways Your Company Can Use Advergames (Part I)

by: Alex Eperjessy via Business and Games Blog

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branding branded content advertising advergaming Business and Games Alex Eperjessy
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