Guest Post by: Jason Miller
Last week I was interviewed by Demand Gen Report regarding the recent IPO filing by Facebook and how it’s going to affect the B2B marketers’ world. (You can download the full report here.)
Jason Miller Facebook social media B2B marketingGuest Post by: Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move farther down the funnel.
B2B marketing Maria Pergolino marketing mix demand generationGuest Post by: Maria Pergolino
Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands.
B2B marketing Maria Pergolino social media social media marketingIf you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing?
gamification B2B marketing B2B Maria Pergolino automation game theoryGuest Post by: Maria Pergolino
The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job.
B2B B2B marketing Maria Pergolino social media location geo-location FoursquareGuest Post by: Fiona Sexton
This week, I attended eConsultancy’s FUNNEL exhibition in London. FUNNEL is organized around the four disciplines of revenue marketing: attract, engage, nurture and convert.
B2B marketing eConsultancy Fiona Sexton leads marketing funnelGuest Post by: Maria Pergolino
Your B2B marketing department has done its job. They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. What happened?
Maria Pergolino B2B selling leads B2B marketingGuest Post by: Maria Pergolino
Back on August 18th, MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C, or both.
B2B marketing Maria Pergolino social mediaGuest Post by: Maria Pergolino
They say you save the best for last. And this time they were right. Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces.
social media MarketingSherpa Maria Pergolino content marketing B2B marketing B2BGuest Post by: Maria Pergolino
In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites.
B2B marketing Maria Pergolino niche social media marketing social networks targetingGuest Post by: Maria Pergolino
As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Such as:
Maria Pergolino social media B2B marketing
